Delve into the truths of history with Groove Jones` Zion Cemetery VR Experience. https://pulse.ly/l08ompqbni
Guided by the powerful spoken word poetry of Ebony Payne-English, this VR experience unveils the untold stories of lost souls. Original artwork and scarce documents transport you through the 20th century, offering a visceral understanding of racism`s impact on sacred land.
What sets this VR experiece apart? Hand-tracking technology, eliminates the need for controllers, allowing you to interact seamlessly with the history.
The VR experience is a poignant confrontation with the harsh realities of life in the Jim Crow South. It invites reflection on the enduring impact of Jim Crow on our society today and serves as a solemn memorial for the individuals interred at Zion Cemetery.
Groove Jones Presents: A Beginner`s Guide to the Apple Vision Pro โจCheck it out: https://pulse.ly/ftlxcgpyrq
Apple Vision Pro is a revolutionary headset that`s not just another VR device, but a true Spatial Computer. Blending the best of VR and MR, it`s a game-changer in extended reality.
So, what are some things that make it special?
1. Spatial Computing Integration: Seamlessly merges digital and physical worlds. 2. Photo Realistic 3D: Digital content that looks astonishingly real in your space. 3. Advanced GUI & Menus: For a new level of interaction. 4. Beyond VR: More than a VR headset, it`s a comprehensive MR experience. 5. Micro-OLED Displays: Each eye gets a display sharper than a 4K TV. 6. Immersive Experience: Unparalleled clarity and immersion.
With our roots deep in XR, creating content for Oculus Quest and HTC Vive, we`re thrilled about the Apple Vision Pro. It`s not just an advancement; it`s the new gold standard in Mixed Reality.
@groovejones will be at @SXSW this week. Jeff Kreinik will be speaking at the @8thwall @ninantic Fireside Chat event on March 12 at Ellis Bar on 111 Congress Ave. Austin TX. Jeff will be speaking about how we help brands with Digital Innovation and Experience Strategy leveraging AR, AI, and Spatial Computing. If you will be at SXSW, contact Jeff or the Groove Jones team directly so we can meet up.
Learn more about the event here - https://pulse.ly/vdfawme2df
3M worked with Groove Jones to demonstrate the hanging capabilities of Commandโข Brand, in a captivating manner. Check out the case study: https://pulse.ly/tq5uqvhsyz
The goal was to use augmented reality to help inspire consumers with what they can hang from Commandโข Damage-Free Hanging Solutions, highlighting the hookโs strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Commandโข 10 lb X-Large Utility Hook, and be demonstrated at CES.
Our very own Dan Ferguson, Co-Founder of Groove Jones, is set to speak at the Metaverse Spectrum business conference and expo on Day 1 - December 6, 2023, at 3:00 PM ES! Join him as he shares insights on how brands are leveraging emerging technologies to engage consumers. Register now to catch Dan live: https://pulse.ly/sqzx2bu7a4 ๐
Dan will be joining speakers from industry giants Microsoft, Ernst & Young, NVidia, TikTok, and Decentraland. Get ready to explore immersive tech`s vast business opportunities.
"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that." - Dr. Martin Luther King Jr.
Today, we honor the legacy of Dr. Martin Luther King Jr., a visionary who taught us the power of words, the strength of community, and the unyielding courage to dream of a better tomorrow.
Following our exciting collab with USF, we`re diving deeper into the magic of the Volumetric Stage. Case Study: https://pulse.ly/vnqc5dk7na
Beyond Imagination: Our Volumetric Stage is a gateway to limitless possibilities. Imagine placing talent in any space you can dream of - from realistic recreations of USF`s campus to fantastical worlds born from pure imagination. ๐๐๏ธ
LED Magic: The key? Our cutting-edge LED walls. They display these stunning 3D environments, creating a natural backdrop for the talent. Say goodbye to green screens and hello to seamless integration into any world we create. ๐ฅ๐ฟ
Enhanced Performances: Talent feels truly `in` these environments, resulting in more authentic and engaging performances. Plus, with integrated lighting that mirrors the natural world, we eliminate issues like green spills or awkward edges. The result? Flawless, immersive experiences. ๐๐ฉโ๐ค
Unveiling the Magic of Holograms in Modern Marketing! Check out our blog post through the link in our bio!
From its fascinating roots in the 1940s to the cutting-edge applications in today`s marketing, holography has transformed the way we perceive the virtual realm!
At Groove Jones, we`re diving into the true essence of holograms โ not just AR or HMD gimmicks, but authentic visual effects that leave you spellbound.
In today`s marketing landscape, visionary marketers are harnessing holographic techniques like Pepper`s Ghost, Holoscrim projection, and hardware-implemented devices like Proto and Holofans to engage and entertain audiences like never before!
At Groove Jones, we boast extensive expertise in holograms, 3D effects, and holographic techniques, and we`re thrilled to share some insights with you in this article. So buckle up and get ready to witness marketing like you`ve never seen before!
Elevate your karaoke game with Lysol Air-Aoke! ๐ฌ๏ธ๐ถ
Encore Worldwide, LLC teamed up with Groove Jones to create an interactive concert experience like no other. At Music Midtown Festival and People`s Choice Country Music Awards, guests stepped into our floor-to-ceiling projected karaoke booths, where they could see virtual germs in action! ๐ฆ
Users sang their hearts out and then grabbed a Lysol can to wipe the germs away. Together, we`re showing how Lysol helps eliminate 99.9% of germs. ๐ธ๐ซ
We are thrilled to announce our collaboration to take the award-winning Dia de los Muertos mural to a new level! In 2019, we introduced an interactive masterpiece brought to life through Augmented Reality. Now, we`ve set out to create an entire digital universe inspired by this iconic artwork, revolutionizing how you experience this traditional holiday celebration. Check out the case study - https://pulse.ly/6miic6v3k4
Users can now tap and explore every facet of this vibrant scene, truly becoming a part of the celebration. Capture stunning images, record videos, and discover all the incredible attractions within this digital realm.
Ready to dive in? Head over to https://pulse.ly/z56o00qnzg and check it out ๐ผ๐บ๐๐
Groove Jones is excited to announce that we have two productions that will be recognized at the American Advertising Awards, Dallas Chapter event on February 29, 2024. Our clients Toyota Motor North America - https://pulse.ly/2viqdgzhlh and Ferrero SpA, Advantage Unified Commerce - https://pulse.ly/s0jm3aywjj are up for the prestigious ADDY awards.
We are looking forward to celebrating with our local Dallas Agency colleagues and creatives. The American Advertising Awards are the largest advertising awards program in the United States.
Renowned judges from around the nation judged the local competition, which will determine who will receive the honor of Gold and Silver ADDYs ยฎ. We are thrilled to share this with our clients and agency partners.
#MeetTheGroovers - This week weโre spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
I spy with my little eye... a Groove Jones sticker!
At Groove Jones, it`s a time-honored tradition that whenever one of our team members hits the road, a GJ sticker finds its spot in the city...
This time around, our Groover had the pleasure of exploring the vibrant streets of Seattle! ๐ Known for its coffee culture, music scene, tech hub, and natural beauty!
We can`t get enough of seeing our Groovers uncovering new corners of the world!
Exciting news! @FCDallas joined forces with Groove Jones to bring you an epic AR fan experience for the season kick-off!
Scan the QR code on the image to activate the immersive encounters with our AR-enabled mural. Let`s make this matchday unforgettable! โฝ๐ฅ Check out the full case study here: https://pulse.ly/zq13dvzgef
We`re ecstatic to announce that Groove Jones has clinched the 2023 Chief Marketer Pro Award for "Best Use of AR/VR/XR"! ๐โจ https://pulse.ly/udbbr3qlvr
Our collaboration with X-FCTR brought to life an unforgettable experience for Target: "Bullseyeโs AR Holiday Adventure." ๐ฏ๐
Being recognized by Chief Marketer is a testament to our commitment to innovation and immersive experiences. Check out the winning campaign at the link below! ๐
Looking for some kick-ass merch with a touch of AR?๐ฅ
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
๐ป๐ Halloween Season Magic by Groove Jones! ๐๐ป
We`ve been brewing up some spooktacular experiences for this Halloween season, and we`re thrilled to share the hauntingly good results! Check out our latest projects:
๐ฅSpirit Halloween In-Store Hologram Displays - Step into a world of ghostly illusions with our in-store hologram displays for Spirit Halloween! ๐ฅModelo Celebrating Dรญa de los Muertos World - Join us in celebrating Dรญa de los Muertos in an immersive world brought to life for Modelo! ๐ฅPumpkin Nights and our XR Avatar Scanner - Get ready to groove with our XR Avatar Scanner at Pumpkin Nights, where you become part of the famous Thriller dance! ๐ฅTimes Square OOH Animated 3D Billboard for Spirit Halloween - Experience the chills with our anamorphic 3D billboard in Times Square for Spirit Halloween! ๐ฅGeneral Mills and Carmella Creeper - Dive into the spooky and musical world of Carmella Creeper, brought to you by General Mills!
Exciting news! An amazing Adweek feature highlights Groove Jones` dynamic collaboration with General Mills and VMLY&R Commerce. Get ready for a thrilling dive into the world of Carmella Creeper, the latest addition to the iconic Monster Cereal family.
For over three decades, the General Mills monster trioโCount Chocula, Franken Berry, and Boo Berryโhave reigned supreme. Now, introducing Carmella Creeper, an undead DJ and the first female character in the lineup. Look out for her on the caramel apple cereal and the Monster Mash Remix cereal box.
In a partnership with Walmart, shoppers can experience the `Creep to a New Beat` shoppable AR experience, inspired by Carmellaโs electrifying remix of the Halloween classic `Monster Mash`. Don`t miss out on this spine-tingling game!
To make all this magic happen, our team at Groove Jones harnessed the power of 8th Wall`s SDK, bringing consumer activation to life in a whole new way. ๐๐ป
Elevate Your Brand with Groove Jones` Personalization Engine! This AI-powered platform for engagement marketing combines Generative Art and AI to create captivating campaigns that resonate with your audience. https://pulse.ly/6v1toj8qhn
With a powerful AI and machine learning backbone, this innovative platform ensures your brand`s values and goals shine through. Rapidly deploy custom generative art campaigns in weeks instead of months.
From sports to fantasy adventures, seasonal keepsakes to fashion enthusiasts, the Personalization Engineโข brings your campaigns to life in a way that`s uniquely you. Experience cost-effective scalability that caters to your brand`s distinct needs while crafting engaging, personalized content. ๐๐
Back at it again! Last year, Groove Jones worked with @fcdallas to produce an epic AR fan experience. This year, we took it up a notch with some updates and the return of the AR mural, hitting both Toyota Stadium and Dallas Love Field Airport! Case Study: https://pulse.ly/y4mbn14jqp
Scan, activate, and watch Maarten Paes, Jesus Ferreira, and Paul Arriola burst out of the mural with a blaze of red flames, showcasing their signature moves and pumping up the fans like never before!โฝ
In the dynamic world of advertising, businesses are constantly seeking innovative ways to capture the attention and imagination of consumers.
One of the traditional methods that has stood the test of time is Out-of-Home (OOH) billboard advertising. However, with the advent of technology, Augmented Reality (AR) has emerged as a powerful tool, revolutionizing the advertising landscape.๐โจ Interested in learning more? Click the link in our bio and head to our sandbox!
๐ฅโฝ FC Dallas Celebrates Retro Burn Night! ๐โจ
We`re thrilled to be part of this incredible journey through time. FC Dallas is honoring its past in style, with former Dallas Burn legends Paul Broome, Jeff Cassar, and Chad Deering igniting the shield before the match. But that`s not the only magic that`s being brought to the game!
Step into the action with us! Groove Jones, in collaboration with FC Dallas, has crafted a mind-blowing virtual game experience. Our extended reality scanner offers a 360-degree scan, placing you right in the heart of the action alongside current FC Dallas stars as they face off against the legendary Burn greats.
This is where history meets innovation. โฝ๐
The match starts at 7:30 pm tonight! See you there!
At Groove Jones, our team boasts diverse expertise โ from creating location-based entertainment and amusement park rides, engineering enterprise Apps, and challenging video games, to designing unique animated characters and capturing live-action narrative stories for broadcast commercials and feature motion pictures. ๐ฅ
We leverage the latest touch, gesture, computer visualization, augmented reality, and virtual reality technologies to create meaningful connections between brands and people. Discover the magic of Groove Jones!
Exciting news - gnet Agency partnered with Groove Jones and Crunchyroll to deliver an extraordinary activation for My Hero Academia! Check out the case study here: https://pulse.ly/lqhdjqwyou
This collab involved adding an augmented reality (AR) effect to a custom-made statue featuring characters from the series, available on Crunchyroll, to transport fans into the world of My Hero Academia!
The AR experience includes the opportunity for fans to take a photo or video to post to their favorite social channels.
๐Wishing you a Joyful and Grateful Thanksgiving from Groove Jones!
๐ฆ This Thanksgiving, we`re taking a moment to express our deepest gratitude for the incredible connections we`ve made and the moments we`ve shared. ๐ From the entire team at Groove Jones, we thank you for being a part of our journey.
Here`s a throwback to the incredible holiday season when X-FCTR and Groove Jones teamed up for a magical in-store AR campaign at Target! https://pulse.ly/k5u0g0g8l0
๐๐๐ In the spirit of the new Barbie movie, we`re reminiscing about the magic of Barbie`s Vacation Home featured in the campaign! ๐ฑโโ๏ธ
We crafted an interactive experience that let guests embrace the holiday cheer as they assisted Barbie in preparing her vacation home for the festivities! Choose between two fabulous Barbies โ Brooklyn or Malibu โ and tap into the joy by helping them with their holiday tasks!
#MeetTheGrovers - This week weโre spotlighting our amazing 3D Asset Lead, Elliott Johnson, who`s been with GJ for over 5 years!
Elliott brings varied experience and a scrutinous eye to the GJ team and loves finding the intersection between visual appeal and optimal performance.
Prior to Groove Jones Elliott worked as a fabricator, puppet builder, sculptor and painter whose work has been shown in galleries and museums across the country.
His favorite project he worked on was League of Legends 5G MEC Virtual Production where he was able to help art direct a virtual environment in the striking style of Netflix`s Arcane series for a fascinating and unique experience.
In his free time, Elliott enjoys books, travel with his wife and creating the occasional difficult object.
๐ Tech Tuesday: Discover the Future of Brand Interaction! ๐
Brands are stepping into a new era of customer engagement with AR-powered scavenger and treasure hunts! This innovative approach combines the thrill of exploration with the magic of technology, creating an immersive experience that blurs the lines between the real and digital worlds. Check out our article here: https://pulse.ly/d7vyufawln
Inspired by the success of games like Pokemon Go, these AR hunts use smartphones to bring interactive adventures right into the hands of users.
Why are these hunts a game-changer for marketing? They foster enhanced customer engagement, increase brand awareness, and offer unique storytelling opportunities. Plus, they`re easily accessible through mobile devices, requiring no extra hardware or software
Embrace the future of marketing with AR scavenger hunts โ an innovative blend of adventure, technology, and customer engagement.
๐ฑ๐ก Groove Jones teamed up with FuelCell Energy to bring you an immersive WebGL experience showcasing the incredible potential of carbonate fuel cells. https://pulse.ly/zeiuwj7zav
Discover how these innovative cells not only generate electricity but also play a vital role in recycling COโ! This self-supplying process guarantees reliable pricing, availability, and quality for a crucial ingredient.
With state-of-the-art purification modules, the final product can meet a wide range of quality standards, from industrial-grade to ISBT Beverage-grade COโ.
Kudos to FuelCell Energy for pushing the boundaries of sustainable energy solutions! ๐ฟ๐ง
Behind the Scenes: On Set with FC Dallas Stars Maarten Paes and Paul Arriola!
We had an incredible time collaborating with @fcdallas goalkeeper #30 Maarten Paes and forward #7 Paul Arriola on an exciting project! ๐ฅ
Using green screen, we captured their dynamic moves and skills for the new AR Mural effect that fans can now engage with at Toyota Stadium.
The energy on set was electric as these talented athletes showcased their prowess and brought the magic of the game to life in a whole new way. ๐โก
We can`t wait for fans to step into the augmented reality world we`ve created, where they can interact with Maarten and Paul, celebrating their favorite players like never before! โฝ
Embark on a virtual journey like no other with the Zion Cemetery VR Experience ๐
https://pulse.ly/uue1mkqoge Powered by the latest in immersive technology, this VR adventure brings to life the rich history and stories of Zion Cemetery. Learn more about how this groundbreaking project was created and see how history and technology merge to revive the past in a way you`ve never experienced before.
Available now through the @META VR App Lab! ๐ถ๏ธ Dive in here:https://www.oculus.com/deeplink/?action=view&path=/app/9739772016097395
๐๐ป Groove Jones is in full Halloween spirit this year and as Spooky Season comes to a close, let`s take a look at one of our eeriest productions yet!! Once again, we teamed up with @SpiritHalloween to bring some spine-chilling vibes to New York`s Times Square with a killer anamorphic 3D billboard. Check out the eerie illusion here:https://pulse.ly/t1cfug6jlt
๐ Don`t forget to turn up the sound! This year`s billboard marks the 40th-anniversary celebration!
๐โจ Groove Jones collaborated with Bigsley Event House and Howell Farms to take the annual Pumpkin Nights event in Dallas/Fort Worth to new heights! ๐ Case Study: https://pulse.ly/4ovln2y2il
Pumpkin Nights, brought to you by Bigsley is all about celebrating artistry and the enchantment of Halloween minus the fright. Thousands of guests join in across various U.S. cities every October.
For Dallas, GJ added an innovative digital twist, offering attendees a one-of-a-kind digital keepsake. Our XR Avatar Scanner brought Pumpkin Nights` theme and characters to life in an unprecedented way. Guests got personalized dance videos featuring their digital selves grooving alongside animated pumpkin skeletons - a nod to MJ`s legendary "Thriller" video! ๐บ๐
Our team had a blast creating the Chuck E. Cheese game, Racing World, and now it`s hitting the big screen on AppleTV! ๐บ๐ฎ Check out the case study for the inside scoop! https://pulse.ly/fmby0glz6o
We`re so excited to introduce it to a fresh gaming crowd and offer families a whole new way to connect with Chuck E. Cheese.
This marks our studio`s debut on AppleTV, and trust us, there`s more to come!
#MeetTheGroovers - This week, we`re spotlighting our fabulous Animation Lead, Tiffany Sweet, whose been with GJ for 5 years! Tiffany brings positivity and hard work to the GJ team and loves bringing 3D characters and objects to life. Before Groove Jones, Tiffany worked at a newspaper, a library, and as a freelance animator.
One of her favorite projects she`s worked on (hard to pick) was Spirit Halloween where her and the team were able to make 3D animated videos including some of the Spirit mascots to be displayed in many stores across the country! The whole process and end result were great.
In her free time, Tiffany enjoys playing with her cat Tom and playing too much Rock Band.