Custom AR (Augmented Reality) Experiences for Digital Marketing

What Can Groove Jones Deliver for Your Next Campaign?

Groove Jones is considered the leader in developing AR campaigns and content. We work with some of the most recognized brands to implement AR strategies into their event and customer activation programs. We can use your audience’s mobile phone to create dynamic AR moments without needing an App or special equipment. We are making interaction and engagement with your audience that they can quickly activate in seconds. Learn more about WebAR here – https://www.groovejones.com/web_ar/. We can deliver the WOW you want from in-store retail activation, on-pack engagement, trade show, or a fan event.

• Engage with your audience with zero tech requirements for your team.
• AR can be fully interactive – add a gamified experience to your AR!
• Yes, it can have sound. We can include music, SFX, or voice audio.
• Add AR to your tickets, posters, banners, or printed materials.
• We are certified developers for all social platforms: TikTok, Facebook, Instagram Spark AR, and Snap Lens Studio.
• We work with all the WebAR SDKs – Blippar, Zappar, 8th Wall, DeepAR, TensorFlow, and Letsee.
• Size doesn’t matter – we’ve created AR as big as a building and as small as a game ticket.

Below is a partial list of the companies, teams, and events we have worked with on their fan engagement programs.

Check Out Some of Our Success Stories

AR Portals
Client: Corona Extra and University of Texas Austin

Corona did it again and produced a limited-edition sneaker release. The Corona team worked with sneaker designer Jake Danklefs to create 12 custom pairs of shoes that incorporate branding elements from Corona and the Texas Longhorns. These were made to celebrate the partnership between the two organizations! Groove Jones was brought on board to create a web-based AR portal experience that allowed sneakerheads and college fans to win a pair of custom sneakers. Check out the case study here – https://www.groovejones.com/corona-webar-campaign-for-custom-sneakers/

AR Games and AR Murals
Client: Dallas Mavericks

The Dallas Mavericks partnered with Kristaps Porzingis to launch #KrisStops, a new community initiative to fight childhood hunger. With every block that season, Porzingis donated $500 to the Mavs Foundation, which will then be distributed to local organizations to help stop hunger in North Texas. Groove Jones worked with the Dallas Mavericks to launch the program through an Augmented Reality experience running with an oversized wallscape mural in downtown Dallas. This gamified campaign won a 2021 Sports Clio! Check out the case study here – https://www.groovejones.com/nba-dallas-mavericks-web-ar-mural-featuring-kristaps-porzingis/

AR Characters
Client: AT&T

AT&T and Wasserman hired Groove Jones to create a memorable and socially shareable AR 5G-enabled experience for the 2020 AT&T Pebble Beach Pro-Am. The fan experience promotes 5G with entertaining and personalized AR content. Golf fans would stand beside a podium and pose with an animated naughty gopher who tunneled his way toward them. Check out the case study here – https://www.groovejones.com/att-pebble-beach-pro-am-5g-enabled-ar-fan-engagement/

AR Tickets
Client: Dallas Mavericks

The Dallas Mavericks commemorated the retirement of the legendary Dirk Nowitzki on April 9, 2019, by releasing four unique augmented reality experiences at Dirk’s last home game at the American Airlines Center in Dallas, Texas. Over 10,000 fans activated the ticket at Dirk’s final game. Check out the case study here – https://www.groovejones.com/dallas_mavericks_dirk_nowitzki_ar/

AR Product Demos
Client: Callaway Golf

Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids, and irons. This tech-influenced approach to clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and methods of the MAVRIK line. The program launched in 400 stores. Check out the case study here – https://www.groovejones.com/callaway-golf-launches-in-store-ar-promotion/

AR Pose with a Pro
Client: Western Union and the Denver Nuggets

Western Union wanted to highlight its partnership with the Denver Nuggets this season through an interactive AR (augmented reality) mural experience installation at the Pepsi Center. Groove Jones was tapped to bring the mural to life. The AR experience is part of a fan engagement campaign that takes place on-site. Check out the case study here – https://www.groovejones.com/denver_nuggets_ar_mural/

AR Murals
Client: Modelo

Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point-of-sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience. The AR experience depicts traditional Dia de Los Muertos imagery, including marigolds, an offender, candles, and a beautiful Katrina holding an ice-cold Modelo Especial. The program increased sales by 16%. Check out the case study here – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

AR Face Filters
Client: Conagra Foods – Slim Jim @ Comic-con

The legend of the Randy “Macho Man” Savage continues. Mattel, WWE, and Conagra are celebrating Savage’s time as a spokesperson for the Slim Jim brand and their memorable television commercials with a new action figure released at Comic-con San Diego. Groove Jones created a Snap Lens for fans to turn themselves into the “Macho Man” for a chance to win prizes. Check out the case study here – https://www.groovejones.com/slim_jim_macho_man_ar/