GrooveTech™
GrooveTech™ is our comprehensive, emerging technology platform designed for companies to license and create premium location-based experiences, on-site activations, or enhance their digital campaigns.
Specialized Solutions for Any Event
GrooveTech™ is our technology platform designed to create immersive, engaging experiences that captivate audiences and drive meaningful interactions. Developed by Groove Jones, it seamlessly integrates advanced technologies, providing advertisers and institutions with a robust set of features to connect with their target audiences in new and impactful ways. Whether through our AI Personalization Engine that powers Generative AI photo booths or our advanced Computer Vision capabilities, GrooveTech enables brands to deliver "WOW!" moments that resonate deeply with consumers and differentiate them from competitors.
By licensing GrooveTech, companies gain access to cutting-edge tools that enhance brand visibility and foster stronger customer engagement. The platform is designed to maximize ROI by creating shareable, memorable experiences that keep brands top-of-mind. Additionally, GrooveTech's scalability and customization options allow advertisers to tailor campaigns to suit their unique goals, ensuring each activation aligns perfectly with their brand identity and desired outcomes. For forward-thinking companies looking to stay ahead in a competitive digital landscape, GrooveTech offers unparalleled opportunities to captivate audiences and turn engagement into measurable success.
XR Avatar Scanner™ — Our Award-Winning Portable Volumetric Scanner
Our XR Avatar Scanner™ is the next generation of audience engagement for events. Our proprietary volumetric camera system creates animated digital doubles of your guests. Then, it integrates them into a personalized video, AR avatar, or customized interactive game where they are the star. It’s unlike anything else on an event floor. Learn more
AI Personalization Engine™ – A Generative Photo and Video Platform for Marketing and Fan Engagement
Generative Art and AI power merge technology and creativity, offering unprecedented opportunities when harnessed with advertising, sports fan engagement, pop culture promotions, or customer activations. Groove Jones developed the AI Personalization Engine™ platform to solve this challenge and create GenAI Photo and Video Booth experiences that deliver amazing takeaways for your customers.
Integrating a photo booth into the footprint of your event space or on your website is easy. It adds an engaging and innovative element of technology that helps you generate excitement and drives engagement. Learn more
Avateer™ — CGI Real-Time Character Puppet Animation System
Imagine having an interactive show featuring a CGI host that can interact with your audience in real time. The Groove Jones Avateer™ system is one of the most advanced digital puppet and show systems. The platform was originally launched for the Otter Chat Show at the St. Louis Aquarium and can be white-labeled with your animated character and environment. View case study
The Avateer system makes creating interactive shows featuring a computer-generated host character easy, allowing you to engage in innovative and real-time conversations with your audience. The technology behind the Avateer™ system combines live puppetry and computer animation using computer vision facial tracking of your subject matter expert, allowing the CGI character to have dynamic discussions with guests in real-time. Learn more
FanScan™ — 3D Face Scanning Avatar System
Create personalized avatars of your customers or fans in seconds, allowing them to play a game or see themselves in a fantastic video or photo. Our FanScan™ mobile web system can superpower your next activation. An avatar is a representation or embodiment of a person in a virtual or digital form. The FanScan system can create a personalized 3D model of your guest and generate a CGI avatar. No special hardware or equipment is needed.
Learn more about the FanScan™ here.
Integration & Scalability
PC 360º VR Engine — Tethered VR Experiences
- HTCVive
- Meta
- Pico
Our 360º PC Engine creates real-time rendered experiences that and are generally used at on-site activations or for deployment through the Valve Steam or Oculus Store.
Mobile 360º VR Engine — Untethered VR Experiences
- Meta Quest
- Apple Vision Pro
- Apple iOS and Android
Our 360º Mobile Engine allows VR to be experienced on iPhones and Android devices. These VR experiences are generally used at on-site activations using Google Cardboard. They can also be deployed through the iTunes Apple Store or Google Play.
Analytics
We can provide metrics to track how users interact with your VR experience. From tracking unique users and session times to specific in-experience events, we can provide your team with meaningful analytics that is often needed to understand the ROI for your campaign.
Are you using VR for education? We can track user activity for training and demonstration purposes to ensure your message is seen and understood.
Fully Customized
Every client has unique needs that require a flexible platform that enables them to accomplish their goals. GrooveTech allows our team to leverage features you want that have been tested in the field. From capturing data to creating fully branded activations, your experience will be uniquely yours.
Location-Based Activation Friendly
We've created some of the largest location-based activations around the world, and GrooveTech has helped drive the success of these events. From system planning and logistics to determine the number of devices needed to manage the throughput at your event, to have our trained brand ambassadors work the events.
We can also lease you the equipment, so you don't need to buy and manage hardware.
Guest Registration and Notification
The VR experiences we create for our clients are seen at some of the largest events – from the Super Bowl to NASCAR races to SXSW. How do we manage crowds from 100 to 1000? We utilize tech to make things easy. From guest reservation systems that allow us to text a guest when we are ready for them to managing scheduling times for participants, we have solutions that fit any need.
Photo Social Sharing
Want to give your audience the ability to capture and share their experience? GrooveTech includes social share technology that gives users the ability to share their experience with all the major social channels, including Facebook and Twitter. This can consist of customized postings to the user's social pages, branded overlay images and sharing the video of the actual VR experience.
Takeaways
Sometimes you may want to give your audience something they can take away. We have the ability to print out what you just experienced on-site. These can be collectible postcards of your audience with the headsets on or what they saw in VR. Make a great memento of your event.
Youtube
Are you looking for a way to share your VR content with the masses? We can deploy your VR content to multiple channels, including YouTube, via their 360º Video Platform. Distribution via YouTube gets you access to a large audience that can view your content on their desktop browser.
Or we can create a custom PR video that showcases your event.
