Generative Art and AI power merge technology and creativity, offering unprecedented opportunities when harnessed with advertising, sports fan engagement, pop culture promotions, or customer activations. However, brands find implementing a campaign that leverages this technology challenging.  Groove Jones developed the AI Personalization Engine™ platform to solve this challenge and create digital experiences that deliver amazing takeaways for your customers.

Brands Are Using Our AI Personalization Engine Today

Above is an example of how a brand like Keebler turned Fudge Striped Cookie fans into Keebler elves for their “sELFie Studio” campaign. We created a custom machine learning model based on their iconic Ernie the Elf to generate “sELFie” images of their customers. Customers uploaded their photos, and our platform dynamically changed their hair, clothes, and jewelry in the pictures to the style of an elf – including iconic elf ears and hats. We also accounted for the customer’s background in the photos by generating interior backdrops of the inside or outside Keebler Elves’ iconic treehouse. Case study – https://www.groovejones.com/open-for-magic-selfie-studio-ai-generative-art

Groove Jones is an expert in AI and machine learning. Our creative and technical expertise will help guide the AI models, refine the algorithms, and ensure the generated content aligns with your brand’s ethos and objectives. We were just at the 2024 Coachella Event for Method Products, and they leveraged our Personalization Engine for an Aura AI Photo experience, where we generated beautiful and stylized images for influencers, perfect for sharing on social.

Music fans discovered their Aura by inputting choices and then taking a photo. They then received a Method-branded set of AI-generated images. See more here – https://www.groovejones.com/ai-aura-photo-experience-at-coachella/

Imagine Your Audience Becoming Part of Your Story Brand Through AI-Powered Photo Booths and Mobile Effects.

The fusion of generative art revolutionizes advertising, marketing, pop culture, sports fan engagement, and customer activations. Now, you can tap into your audience’s desire to be part of your brand story. People love to be part of something larger than themselves but want something customized and bespoke that represents them. Generative Art is influential, and our Personalization Engine is the solution.

Our team of thoughtful engineers and award-winning creatives will work with you to create a campaign customized to your brand powered by a scaleable and proven platform. We can generate exciting sports-related imagery that poses your guests for dramatic selfies.

Features of our Personalization Engine™ Platform – Web, Mobile, PC App, or Kiosk Photo Booths

The Personalization Engine is part of Groove Jones’ GrooveTech offering. The platform can be licensed to quickly implement a custom AI-powered generative art campaign uniquely tailored to your needs. The fusion of generative art and AI is more than just a tech trend; it’s a transformative force in advertising, marketing, and engagement. Brands embracing this intersection of art and technology will stay ahead of the curve and forge more profound, meaningful connections with their audiences. As we progress, the canvas of possibilities will only grow, promising an exciting future for creators, marketers, and consumers.

The Personalization Engine is flexible and can be used across any device. It can be integrated into a web-based campaign or an App for Mobile (Android and iOS) or PC (Windows and MacOS compatible). We can license free-standing, branded kiosks for your event as a personalized AI-powered photo booth experience. These kiosks are perfect for quick deployments and installations. Our team will work with you on adapting our technology to work within your platform or campaign needs.

A photobooth or kiosk-style setup is perfect for activation or tradeshow footprint.

Video of the Award-Winning Keebler sELFie Studio experience that leveraged our AI Personalization Engine™ Platform.

The Keebler sELFie Studio represents a unique blend of fun and technology, leveraging advanced AI and Machine Learning algorithms to transform customers into delightful Keebler elves. Users access the experience through a QR code printed on the Fudge Stripe Cookies packaging, leading them to the enchanting Open for Magic campaign website. Case study – https://www.groovejones.com/open-for-magic-selfie-studio-ai-generative-art

Our approach involved a detailed study of Ernie’s distinct elf characteristics, which we then leveraged our GrooveTech™ Personalization Engine™ using AI Low-Rank Adaptation (LoRA) model types. This enabled us to effectively apply Ernie’s elfin style to the users’ selfies, resulting in personalized yet recognizable elf avatars, including pointed ears, chubby cheeks, elf headwear, and outfits.

Why is Custom Generation Art Great for a Campaign?

1. Personalized and Dynamic Content Experience

Our Personalization Engine™ uses algorithms to produce original artwork for your campaign or activation. When AI is added to the mix, these artworks can be tailored to individual preferences. Imagine a sports advertisement that changes color, form, or content based on a user’s favorite team or player persona. Such hyper-personalized content can resonate more deeply with the audience.

2. Scalability

Traditionally, creating unique artwork or advertisements for different segments of an audience would be time-consuming. However, with AI-driven generative art, thousands of unique designs can be produced in a fraction of the time, allowing customization without incurring prohibitive costs.

3. Increased Engagement

Generative artwork can act as a powerful tool for customer activations. By inviting users to shape or influence a piece of art, brands can ensure active participation, fostering a deeper connection between the consumer and the brand.

4. Novelty and Innovation

The ever-evolving nature of generative art ensures that content remains fresh and novel. This is especially significant in a digital age where advertisements bomb audiences. The uniqueness of generative designs, especially those shaped by AI, can help brands stand out.

5. Cost-Effectiveness

Though there might be initial investments in setting up AI-driven generative art platforms, brands can save on design costs in the long run. Leveraging our Personalization Engine™ to generate a wide range of content becomes less labor-intensive.

6. Storytelling Opportunities

Generative art can be a potent medium for storytelling. Brands can leverage their audience’s desire to tell their story through their social channels – based on user interactions or real-time events, creating a dynamic and immersive experience.

7. Community Building

Platforms that allow fans or customers to contribute fosters a sense of community. It’s a collective art project where everyone has a stake, encouraging collaboration and strengthening ties between individuals and the brand.

8. Pressworthy Innovation

Brands always look for ways to break through the noise, generate excitement, and press. Media outlets are always looking for brands doing something different and innovating. Creating a campaign that leverages our Personalization Engine™ will supercharge your campaign and show that you are innovating.

Check out Some of Our AI-Powered Case Study Case Studies