Groove Jones

Latest Articles

Faux OOH Advertising – How CGI Videos and Social are Redefining OOH

Faux OOH Advertising – How CGI Videos and Social are Re...

November 17, 2024

Meta’s Spark AR Shutdown – What’s Next For Engaging With Audiences on Facebook and Instagram

Meta’s Spark AR Shutdown – What’s Next For Engaging Wit...

August 28, 2024

AI and Creative Business – A Guide to AI in Advertising and Marketing

AI and Creative Business – A Guide to AI in Advertising...

August 4, 2024

Future Opportunities for Fan Engagement and Marketing with Microsoft’s VASA-1

Future Opportunities for Fan Engagement and Marketing w...

April 21, 2024

Experiential Marketing and Customer Engagement with Apple Vision Pro

Experiential Marketing and Customer Engagement with App...

January 14, 2024

Apple Vision Pro and Spatial Video: A New Dimension in Immersive Media

Apple Vision Pro and Spatial Video: A New Dimension in ...

December 22, 2023

A Beginner’s Guide to the Apple Vision Pro

A Beginner’s Guide to the Apple Vision Pro

November 24, 2023

Engaging Customers with AR Scavenger Hunts (Treasure Hunts): A New Era of Brand Interaction

Engaging Customers with AR Scavenger Hunts (Treasure Hu...

November 19, 2023

Leveraging AI-Powered Generative Art for Marketing and Fan Engagement

Leveraging AI-Powered Generative Art for Marketing and ...

November 4, 2023

A Comparative Analysis of OOH Billboard Advertising and AR-Powered Media

A Comparative Analysis of OOH Billboard Advertising and...

September 9, 2023

3D Billboards 101 – Anamorphic and Forced Perspective OOH Campaigns

3D Billboards 101 – Anamorphic and Forced Perspective O...

August 11, 2023

Holograms 101 and Their Use in Today’s Marketing

Holograms 101 and Their Use in Today’s Marketing

August 4, 2023

Prompts for Generative AI (Artificial Intelligence) Art – Midjourney, DALL-E, and Stable Diffusion

Prompts for Generative AI (Artificial Intelligence) Art...

May 5, 2023

The Metaverse – How Science Fiction Drives Technology

The Metaverse – How Science Fiction Drives Technology

July 9, 2022

What is WebGL and Why is it a Game Changer for Marketers

What is WebGL and Why is it a Game Changer for Marketer...

February 24, 2022

Using Generative AI (Artificial Intelligence) Art – Midjourney, DALL-E, and Stable Diffusion

Using Generative AI (Artificial Intelligence) Art – Mid...

November 10, 2020

Oculus Quest 1 Compared to Oculus Quest 2 Resolution Comparison Graphic

Oculus Quest 1 Compared to Oculus Quest 2 Resolution Co...

September 22, 2020

Zappar’s 2020 Guide to WebAR – Features Groove Jones

Zappar’s 2020 Guide to WebAR – Features Groove Jones

August 19, 2020

How to Add AR Content to You Online Presentations and Video Conferences

How to Add AR Content to You Online Presentations and V...

July 28, 2020

VR Training with a Remote Workforce

VR Training with a Remote Workforce

April 14, 2020

Live Stream Interactive Content to Your Stay at Home Audience

Live Stream Interactive Content to Your Stay at Home Au...

April 2, 2020

Social App AR 101 – An Insider’s Guide to Augmented Reality Using Social Apps

Social App AR 101 – An Insider’s Guide to Augmented Rea...

March 31, 2020

Social AR – Promoting and Sharing AR Effects on Facebook

Social AR – Promoting and Sharing AR Effects on Faceboo...

October 7, 2019

Social AR – Promoting and Sharing AR Effects on Instagram

Social AR – Promoting and Sharing AR Effects on Instagr...

October 4, 2019

Creating Photorealistic Wallpapers & Upholstery in UE4 for AR and VR Clients

Creating Photorealistic Wallpapers & Upholstery in UE4 ...

May 22, 2018

Shopping Aisle of the Future – AR Portal

Shopping Aisle of the Future – AR Portal

January 20, 2018

Infographic – 2018 Guide to Apple’s ARKit and Google’s ARCore Devices

Infographic – 2018 Guide to Apple’s ARKit and Google’s ...

January 3, 2018

Infographic – Apple Device ARKit Compatibility

Infographic – Apple Device ARKit Compatibility

December 15, 2017

Nokia OZO and the InstaPro 360 Comparison Side by Side Comparison

Nokia OZO and the InstaPro 360 Comparison Side by Side ...

November 1, 2017

AR Wayfinding Use Case with American Airlines

AR Wayfinding Use Case with American Airlines

October 16, 2017

AR and VR – Portal Experience

AR and VR – Portal Experience

October 1, 2017

AR Based Planograms for Sales and Merchandising

AR Based Planograms for Sales and Merchandising

September 16, 2017

Standalone Tower Viewer for VR

Standalone Tower Viewer for VR

July 23, 2017

Groove Jones included in Google Top 10 360º Video Campaigns

Groove Jones included in Google Top 10 360º Video Campa...

June 27, 2016

Infographic: Consumer Journey in VR

Infographic: Consumer Journey in VR

December 1, 2015

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