Zappar’s 2020 Guide to WebAR – Features Groove Jones as One of the Six Leaders in the Space.
Founded in 2011, Zappar has been trailblazing and setting best practices in the AR space for nearly a decade. They are a creative business and an augmented reality software platform rolled into one. ZapWorks is an award-winning suite of tools for creating AR experiences, built for designers and developers.
Groove Jones has been using Zappar’s toolset for several of our productions and we were thrilled that they asked Groove Jones if we would be interested in highlighting our work and experience using their platform. We were obviously thrilled to be one of the six companies they chose to include in their 2020 WebAR Guide.
The Guide covers an overview of WebAR, best practices, how to deliver WebAR, QR Code best practices, and product considerations.
It is a great 3rd party guide of the technology and it provides additional insight into what Groove Jones has been evangelizing. The guide has been written to give brands and agencies practical advice surrounding the benefits and opportunities of WebAR but also highlight the current limitations and pitfalls of the tech in the short term.
Below is a highlight of what you can find in the guide as well as a link to download the PDF to read the entire 50+ page document.
Download the PDF
Download here- 2020GuideToWebAR
Below are some highlights from the guide.
What is Web AR? – Frictionless AR
As one of the newest developments in augmented reality (AR), WebAR allows immersive content to be delivered straight to the user’s smartphone without the need to stop and download an app. Scan a QR code or tap on a web link, and start interacting with the virtual world.
Market Perspectives
Zappar has had the pleasure of working with companies from a variety of industries in different parts of the world to bring augmented reality to life through the web browser. Their different market perspectives provide significant insight into a new and growing technology. Zappar highlights the following groups in their guide.
- PwC
- Groove Jones
- Eggplant Digital
- VCCP
- flyAR
- Sky Digital
Web AR Comparison Checklist
There are now a variety of different ways to distribute your AR experiences each with their own positives and negatives. They provide a good checklist comparing the different methods for viewing AR.
How to Deliver Web AR
The move from app to WebAR, should, in most cases mean a more frictionless journey for the end-user but only if executed right. the guide highlights several ways to engage with your audience.
Product Considerations
Zappar’s learnings for the best UX experience for Web Ar. There are some great learnings here. When operating in a native browser environment, you’re always going to need to consider some of the quirks that come with the ‘one-size-fits-all’ nature of browsers. The nature of applications is to allow flexibility and to allow developers to be expressive and optimize UX for specific functions.
- Instant Tracking
- File Saving and Sharing
- The Toolbar
- Permissions
- Analytics
- Cookies
QR Code Best Practices
They include a really good guide for QR Code best practices from size, to color and placement.
And Case Studies
There are numerous case studies in the guide and Groove Jones was excited to show off some of our work with our brand partners.
Video Broadcast
Below is a link to the video broadcast to the guide launch. Groove Jones was featured in the live demo segment.
Be sure to download the entire guide and for more about Zappar visit their web site – https://www.zappar.com
Download here- 2020GuideToWebAR
