Groove Jones uses cutting-edge computer vision technologies to create engaging and interactive experiences, redefining how brands and museums connect with their audiences. From thrilling fan activations to enriching educational attractions, these groundbreaking innovations reshape how we interact with the digital world and physical spaces.

We harness the power of markerless tracking technology to create immersive, full-body interactive experiences that feel intuitive and seamless. Unlike traditional tracking systems requiring physical markers, wearable devices, or predefined equipment, our advanced markerless tracking systems rely entirely on computer vision. Using AI-powered cameras and machine learning algorithms, we accurately map and understand body movements in real time, enabling users to interact naturally within digital environments. This innovation eliminates barriers for users, making experiences more inclusive and approachable.

Our markerless tracking system leverages computer vision techniques such as pose estimation and motion detection to capture users’ full-body movement. By analyzing video input from tracking cameras, the system identifies key points on the body (e.g., joints, torso, limbs) to create a precise skeletal model. This data is processed through machine learning algorithms that adapt to different body types, environments, and actions with unparalleled precision, ensuring the tracking functions effectively across diverse settings. This approach enhances the adaptability of our experiences, whether they’re used for interactive gaming, simulation training, or fan-driven brand engagements.

Integrating AI and machine learning into our markerless tracking capabilities has further enhanced our applications’ interactivity depth. Machine learning algorithms are trained using vast datasets containing various human movements and environmental factors, enabling the system to predict and interpret user actions accurately. Whether controlling a virtual character, navigating through a game, or engaging with a virtual assistant, this prediction-based system ensures seamless performance without lag. Additionally, AI allows the system to filter out distractions, adjusting to poor lighting conditions or background movement, providing a frictionless experience for users.

Our clients are already leveraging these advanced capabilities to enhance engagement. For example, at the Salesforce Dreamforce event, attendees used full-body markerless tracking to control a surfing avatar named Einstein purely through natural movements, with no need for sensors or controllers. Similarly, museums like the Perot Museum of Nature and Science utilize body tracking to allow guests to emulate the flight of a hawk or design musical sequences. By combining machine learning and AI with intuitive, hardware-free technology, Groove Jones is shaping the future of immersive digital engagement and pushing the boundaries of interactive possibilities.

Challenges Solved by Computer Vision

Groove Jones uses cutting-edge computer vision and camera vision technologies to create engaging and interactive experiences, redefining the ways brands and museums connect with their audiences. From thrilling fan activations to enriching educational attractions, these groundbreaking innovations are reshaping how we interact with the digital world and physical spaces. By harnessing computer vision, Groove Jones addresses several challenges, such as removing the need for physical controllers or wearables, creating more hygienic and inclusive experiences, and blending the physical and digital worlds seamlessly.

This advanced technology empowers brands to create memorable fan engagements and allows museums to deliver captivating, educational interactions, all while leveraging personalized, data-driven insights for continued innovation. Computer vision technology is at the core of Groove Jones’ offerings, solving challenges such as:

• Interaction Without Hardware Barriers: Experiences powered by camera vision remove physical contact, fostering inclusive and hygienic interactions for all demographics.
• Seamless Immersion: By capturing and recognizing users’ movements and gestures, the technology blends digital environments with real-world actions, creating unforgettable experiences.
• User Customization: Markerless tracking allows for personalized engagement, letting participants see themselves in avatars and interact in unique ways.
• Accessibility and Inclusivity: By eliminating the need for wearable devices or specialized controllers, Groove Jones’ computer vision technology makes experiences accessible to individuals of all abilities, ensuring no one is excluded from participating.
• Scalable and Flexible Solutions: With the ability to work in diverse lighting conditions and varying environments, computer vision-powered systems are highly adaptable, making them scalable for events, museums, retail spaces, and more.
• Enhanced Analytics: Computer vision doesn’t just create interactive experiences — it also provides valuable data insights. By tracking and analyzing user interactions, it helps brands and institutions understand user behavior in real-time, enabling better decision-making and customization.
• Future-Proof Experiences: The integration of AI and machine learning ensures that computer vision-based solutions improve over time, adapting to new use cases and evolving guest expectations without requiring significant hardware updates.

Brilliant Fan Experiences for Iconic Brands

Brands increasingly rely on Groove Jones to craft unforgettable fan activations powered by computer vision. These projects leverage markerless tracking and gesture-based controls to deliver interactive and immersive experiences that audience members rave about.

Case Study: Invesco QQQ NCAA Final Four Experience

Invesco QQQ wanted an interactive and technology-driven fan experience to highlight their sponsorship at this year’s NCAA Final Four Men’s and Women’s Championships. Groove Jones worked with their agency, 160Over90, to design and develop an experience so sports fans could see and feel what it’s like to be on the court where they can recreate a moment during a pivotal NCAA championship game. Case Study – https://www.groovejones.com/invesco-qqq-ai-ncaa-final-four-experience

Case Study: Salesforce – Dreamforce Event BrAInwaves Interactive Game

At Salesforce’s Dreamforce, Groove Jones developed an innovative game where guests controlled the character “Einstein” on a surfing adventure using full-body markerless tracking. This experience combined fun gameplay with clever product placement to engage attendees. Case Study – https://www.groovejones.com/multiple-interactive-experiences-at-dreamforce-event-for-salesforce

Case Study: Lysol Lysol Air-Aoke Interactive Karaoke Experience

Encore Worldwide, LLC, a full-service experiential marketing agency, and McCann New York worked with Groove Jones to create an engaging, interactive concert experience – Lysol Air-Aoke. The goal was to enhance their customer’s activation and introduction of new Lysol products at the Music Midtown Festival in Atlanta, GA, and then later at the People’s Choice Country Music Awards at the Grand Ole Opry in Nashville, Tennessee. The result was an award-winning music inspire production. Case study – https://www.groovejones.com/lysol-air-aoke

Case Study: Verizon and Riot Games’ League of Legends 5G MEC Virtual Production

Groove Jones worked with the Verizon 5G and Riot Games‘ League of Legends teams to create a mobile virtual production using the power of 5G. Through 5G MEC (Multi Edge Computing) ultra-wideband, we transformed League of Legends super fans (Matt Higginbotham, Juan “JayJ” Guibert, Zaqueri Black, Herculyse, and Britanni) into Jinx from the new Netflix Arcane series in real-time. Case study – https://www.groovejones.com/verizon-5g-and-riot-game-league-of-legends-5g-mec-mobile-virtual-production

Elevating Museum, Theme Parks, and Aquariums – Engagement Through Camera Technology

Museums, theme parks, and aquariums have embraced Groove Jones’ camera vision tools to transform their exhibits’ permanent location-based experiences into vibrant, interactive learning spaces. These experiences combine education with entertainment, ensuring guests leave with lasting memories. We can work with your facilities team and your audio-video teams to help plan and install the experience.

Case Study:  Perot Museum of Nature and Science – Tournament of Flight

Groove Jones reimagined the Perot Museum’s bird flight simulator by using camera vision. Guests could control a Red-Tailed Hawk’s flight through a photorealistic canyon landscape using body tracking, earning points by guiding the hawk through various rings. This innovative use of camera vision allowed visitors to immerse themselves in the natural world. Case Study – https://www.groovejones.com/groove-jones-reimagines-perot-museum-nature-sciences-bird-flight-experience/

Case Study:  St. Louis Aquarium – Otter Chat

Using the proprietary GrooveTech™ Performance Capture System, Groove Jones introduced “Otter Chat,” where aquarium guests could converse with Tommy the Otter, an animated character responding in real-time through improvisational techniques. This interactive attraction brought a fun, lifelike element to a visit, seamlessly blending entertainment and education. Case Study – https://www.groovejones.com/otter-chat-an-interactive-animated-show-at-the-st-louis-aquarium

Full Turnkey Productions – Form Creative Development to Installation

At Groove Jones, our commitment to delivering exceptional experiences extends beyond developing cutting-edge technology. Our team offers **white-glove installation services**, ensuring every aspect of the hardware implementation is performed with precision and care. From initial planning to final deployment, we collaborate closely with our clients to make the process seamless and stress-free. Our experts work hand-in-hand with your team to handle space planning and design, assessing your venue’s unique needs and optimizing the installation for maximum impact and functionality.

Whether it’s configuring camera placements for markerless tracking or designing layouts for interactive displays, we ensure every component is thoughtfully integrated to deliver a polished, world-class experience. By taking care of all the technical details, we allow our clients to focus on what matters most: engaging their audience.

The Future of Fan and Guest Engagement

As trends shift toward more dynamic, intuitive, and touch-free solutions, Groove Jones stays ahead of the curve with their groundbreaking camera and computer vision innovations. For brands, these technologies drive viral fan experiences, while for museums, they make learning fun and interactive. With decades of expertise, Groove Jones continues to lead the way, building stronger connections between organizations and their audiences.

Want to learn more about Groove Jones and their interactive experiences? Contact Groove Jones today, and let’s craft an unforgettable engagement for your audience – https://www.groovejones.com/contact!