We are an award-winning 360º VR video production company. With over three decads of experience in feature films and commercial production, we use our visual effects and animation background to deliver the highest quality 360 experience.

We understand how important it is to stabilize footage and how to integrate CGI visuals in live-action 360 footage expertly. Storytelling has changed in 360, and we are pioneering how we tell that story. But the rule of content is king and still stands. We want to take the viewer to a place and give them an experience they couldn’t have with traditional 2D media. 

Capturing the critical moments for each video will be essential. Our live-action team has a deep history and experience capturing moments globally for almost every industry.  Our team, led by director Dale Carman, has been in film and advertising for over three decades.

From Scripted to Non-Scripted Productions and VFX,
We Have You Covered.

Our team can deliver Hollywood-level VFX and action to your 360 live-action production, just like the mermaid experience above that included digitally adding our talent into an underwater world as mermaids and mermen. Another great example is our VFX work for Comcast and NASCAR below. We shot the live-action scenes and then added a fully computer-generated VFX shot of the NASCAR pileup.

Groove Jones worked within our budget constraints and produced a great film. The portion of the video they recreated is indistinguishable from the filmed segments. They made everything look as real as possible. Overall, the project received 12 million earned media impressions.” 

Catherine Huffman
Marketing Communications
Comcast

Understanding 360° VR is critical when capturing these videos.  Preparing and handling any talent before shooting is also vital, especially when using real people.  The nature of 360° productions eliminates the ability for teleprompters or key cards, so helping talent relax while shooting is a critical necessity.  With Dale’s comfortable, accepting, and disarming demeanor, he has a knack for directing and guiding the right tone from our talent. Our typical team comprises a Director, First A/D, Director of Photography, 360 Audio Engineer, and Digital Image Technician.

From a capturing perspective, we will embrace something we have pushed since the beginning of modern-day VR—moving the camera. A few years ago, most of the industry frowned upon this approach, which Groove Jones pioneered. Today, we use drones and remote camera vehicles to move viewers through the experience and tell our stories.

Another critical component is to make sure we produce a stereoscopic video. Creating and delivering these videos in stereoscopic 360° will let the viewer enjoy the richness and depth otherwise left behind. This constant push for creative excellence from stitching, clean-up, composite, and color may make the process and production a little harder for us, but it’s worth it.  The results are clear, and our existing clients agree.

We Can Provide Full Turnkey Live-Action Productions

Live-Action Content Creation: We capture the content using specially built 360º cameras. Cost is based on location, permits, time, talent, special equipment needs (drone for aerial shots, Mantis Rig for dolly shots, rigging for mounting cameras to vehicles), and, of course, the creative.

Live-Action Post-Production Work: Once we capture the 360º content, we must stitch each camera feed, edit, color correct, provide clean-up, sound design, and add graphics.

Special Needs – CGI and VFX: If we need to create something that cannot be captured with a camera (like a dinosaur or a mermaid), we must make it using CGI. Costs are related to creative needs. 

How is it being delivered? There are multiple ways to deliver 360º videos. We produce a 360º orbital MP4 file that can be used on any online desktop or mobile web video player platform like YouTube or a social platform like Facebook. We encode the video for your specific needs. We can also help upload and coordinate a launch on a client’s channel. Suppose you want to use the video in a VR headset or on a mobile device (like a tablet) for tradeshows or events. In that case, we recommend creating a custom Mobile App for your salespeople or brand ambassadors. A Mobile App can also include interactive functionality. Productions generally include:

• All necessary crew and equipment to capture 360° footage
• Director
• Line Producer
• AC/DIT
• Art Director & Props
• Vanities (wardrobe, hair & make-up)
• Catering and crafts
• Production assistant & driver
• Post Production: Editorial and finish of 360° movie delivered as an orbital mp4 file.
• Audio – sound design, needle drop music, and final mix
• VFX or graphics packages
• Scouting of locations / Permitting
• Casting with a casting director
• OCP talent and talent agent fees
• AVO talent and talent agent fees
• Client travel or related fees (Cost for you and your team to travel)

Some of Our Client Work

The Nevada Division of Tourism (TravelNevada.com) launched a mobile tour in California cities as part of its first-ever “Don’t Fence Me In” 360-degree video and experiential disruptive installation tour. The live-action video production took a crew of 20 people, traveling 750 miles across the state of Nevada over seven days. Groove Jones managed and directed the video production and the mobile App production. https://www.groovejones.com/travelnevada-com-launches-360-degree-video-dont-fence-tour/

Groove Jones created a VR experience for Comcast Xfinity that launched at the Daytona 500. We take fans from their living room into a breathtaking, edge-of-your-seat ride and climatic pile-up on the track. Check out the case study here – https://www.groovejones.com/comcast-xfinity-daytona-500-racing-vr-experience

Taser highlighted their Axon brand using VR, encompassing a suite of connected products from body cameras to evidence management with a unique and powerful Virtual Reality demonstration. The goal was to place police chiefs into a real-life situation that their police officers face daily. With VR, Groove Jones could put them in a frightening, life-and-death situation as it unfolded around them. Case Study – https://www.groovejones.com/taser/

Groove Jones worked with Wet n Wild® to bring their latest brand concept to life by creating an underwater VR experience. The world of mermaids inspires the Midnight Mermaid collection in a context that you rarely get to see or experience: Nightfall.  Check out the case study here – https://www.groovejones.com/underwater-vr-midnight-mermaid-experience-for-a-millennial-and-gen-z/

View Glass uses the power of VR to guide its customers through facilities that use its products. In the VR experience, we guide the viewer through four locations. Check out the case study here – https://www.groovejones.com/view-dynamic-glass-facility-tour/

AT&T runs the largest Enterprise Training Program in the world. Groove Jones helped launch the services to bring this training program to thousands of general managers by using the power of VR. A large part of this initiative is to live-stream the training events to off-site locations with virtual reality. Live event streaming included the use of Nokia OZO cameras and a custom-branded mobile App. Both Google Cardboard and Samsung Gear VR headsets were used for viewing. Check out the case study here – https://www.groovejones.com/att_corporate_training_with_vr/