At Groove Jones, we harness the latest advancements in Mixed Reality (MR) and Augmented Reality (AR) to craft cutting-edge solutions that redefine how people interact with technology. By leveraging leading devices like Magic Leap, HoloLens, and Apple Vision Pro, we design immersive applications that blend the physical and digital worlds to deliver wonder, productivity, and engagement moments. Whether for enterprise solutions, brand activations, or interactive training, Groove Jones excels in building custom experiences across these groundbreaking platforms that push the boundaries of what’s possible with spatial computing.
Our Expertise: Mixed Reality and Augmented Reality Development
Tailored AR and MR Applications Across Platforms
Groove Jones creates custom MR and AR applications for Magic Leap, HoloLens, and Apple Vision Pro to meet the unique demands of various industries. Our team uses each platform’s specific strengths to design solutions that maximize immersion and functionality, ensuring your project is not just a tool but an unforgettable experience. We specialize in education and training platforms, sales and marketing utilities, healthcare solutions, and more, working closely with each client to bring their vision to life through functionality, design, and storytelling.
Seamless Environment Integration for Natural Interaction
Utilizing the spatial mapping capabilities of devices like Magic Leap, HoloLens, and Apple Vision Pro, we design experiences that blend seamlessly into real environments. Whether through placing 3D objects into physical spaces, developing holographic content that integrates with surroundings, or building world-anchored applications for enterprise use, we ensure that every interaction feels natural and intuitive. Our design philosophy revolves around reducing the barriers between the digital and physical worlds, creating applications that respond to and enhance real-world scenarios.
Cross-Device Expertise for Scalable Solutions
By combining our expertise in Magic Leap, HoloLens, and Apple Vision Pro development, we offer scalable solutions that work across multiple devices while taking full advantage of each system’s hardware capabilities. This versatility means we can future-proof your applications, aligning them with rapidly evolving hardware and software ecosystems. Whether you’re focused on the portability of Magic Leap, the enterprise utility of HoloLens, or the innovative spatial computing features of Apple Vision Pro, we optimize development for cross-compatibility and scalability.
Photorealistic Rendering Powered by Advanced Hardware
Each of these platforms delivers unique strengths in processing power and resolution. Whether it’s the portability and optics of Magic Leap, the enterprise-grade computing power of HoloLens, or the high pixels-per-inch density and GPU of Apple Vision Pro, our team designs content with lifelike shaders, textures, and 3D geometry that enhance realism. These assets breathe life into applications, making every rendered element—from lighting to materiality—hyper-realistic and deeply engaging while ensuring the performance remains smooth and optimized for end users.
Capabilities Across Leading Devices
Magic Leap
Our work on Magic Leap projects involves creating engaging AR experiences that interact with users’ environments. Known for its lightweight design and portability, Magic Leap enables hands-free interaction that is perfect for industries like retail, entertainment, and healthcare. We leverage its spatial mapping capabilities to create visually rich and context-aware applications, making every project unique and immersive.
HoloLens
HoloLens offers unmatched capabilities for enterprise solutions, particularly in training, engineering, and remote collaboration. We develop applications that utilize the device’s cloud-based data integration, multi-user collaboration features, and object recognition capabilities, making it the go-to platform for business professionals. Whether creating complex engineering visualizations or medical diagnostics tools, our HoloLens projects are built for precision, scalability, and real-world problem-solving.
Apple Vision Pro
Apple’s Vision Pro unlocks new frontiers in spatial computing by merging digital content seamlessly with real-world spaces. With its ultra-high resolution, advanced GPU power, and innovative control inputs (like eye tracking and hand gestures), the Vision Pro enables Groove Jones to craft applications that deliver lifelike realism and unparalleled interactivity. Whether it’s breathtaking 3D storytelling or sophisticated enterprise-grade solutions, Vision Pro’s spatial computing ecosystem is ideal for delivering next-generation experiences.
They’re incredibly creative and tech-savvy. … They met and exceeded our expectations. Groove Jones essentially saved us from the service that was overpromised and underdelivered by another company.”
Kyle Oliver
Vice President Experiential
The Marketing Arm
Our Services
- Strategy Planning for an Integrated Campaign
- Concept and Creative
- User Experience – UI/UX
- Design
- CGI
- Animation
- Post-Production and VFX
- Interactive Development
- Integrating with an in-store retail experience
- Combining with an on-site activation or experiential event
Some of Our Client Work
Client: AT&T
AT&T and the PGA TOUR are allowing golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans a chance to interact with the star virtually using the Magic Leap hardware. Check out the case study here – https://www.groovejones.com/jordan_spieth_pebble_beach/
Client: ExxonMobil
ExxonMobil Corporation (“ExxonMobil”) worked with Groove Jones to build an AR experience for the most recent World Petroleum Congress held in Houston, Texas. The AR experience was used with a printed mural that was part of their booth at the event. We also created a Hololens 2 version so customers can see their work hands-free. Check out the case study here –https://www.groovejones.com/exxonmobil_css_ar/
Client: Angelo State University
Angelo State University (ASU) teamed up with Groove Jones to create multiple cutting-edge augmented/mixed reality (AR/MR) applications designed to revolutionize student learning in biology and chemistry. This fall, the AR apps are being piloted in ASU’s freshman-level Principles of Biology and junior-level Organic Chemistry courses. Check out the case study here – https://www.groovejones.com/augmented-and-mixed-reality-stem-program-for-angelo-state-university
Let’s Build the Future Together
Ready to create a Mixed Reality or Augmented Reality experience that sets your brand apart? Groove Jones specializes in delivering world-class solutions on Magic Leap, HoloLens, and Apple Vision Pro. Whether you’re looking to innovate in training, marketing, or enterprise solutions, our team has the expertise to envision and build extraordinary applications that redefine engagement. Contact Groove Jones today, and let’s craft an unforgettable engagement for your audience – https://www.groovejones.com/contact!
