At Groove Jones, we are at the forefront of immersive storytelling and interactive design, utilizing cutting-edge technology to push the boundaries of what’s possible in virtual and digital experiences. With expertise in real-time rendering, interactive CGI, room-scale VR, and Hollywood-level VFX, we create world-class applications that captivate audiences across all major VR platforms, including Meta Quest, Apple Vision Pro, HTC Vive, and Pico devices. Whether it’s a narrative-driven experience, a branded activation, or a training simulator, our team’s technical and creative mastery transforms innovative ideas into reality.
The VR experiences we created for Be Pro Be Proud hope to change how High School students think about these job opportunities by using exciting, gamified VR experiences. Over 300,000 students have gone through the experience.
Real-Time Render VR: Immersive Worlds at Lightning Speed
One of Groove Jones’ hallmark capabilities is real-time rendering in the virtual reality space. Real-time rendering allows us to deliver seamless, life-like environments that are responsive to a user’s actions in what feels like the blink of an eye. This technology is particularly crucial for VR experiences, where immersion is key—delivering fluid, interactive environments runs parallel with making performances feel natural and user-responsive.
In addition to creating visually stunning single-user environments, Groove Jones leads the way in multi-player real-time VR experiences, allowing users to share and interact in immersive digital worlds together. In fact, Groove Jones has developed more multi-player VR experiences than any other studio, showcasing our expertise in connecting users in shared virtual environments. One of the standout examples is our work for Royal Caribbean, where we created a unique VR experience that allowed multiple players to explore the interactive Swashbuckler Experience simultaneously. This groundbreaking project highlighted our ability to unite guests in immersive, high-performance settings, providing a shared sense of adventure and collaboration.
Using advanced rendering engines like Unreal Engine 5 and Unity, we tailor VR experiences for maximum performance across platforms, balancing visual fidelity with responsiveness. Whether it’s crafting dynamic, collaborative games, multi-user training simulators, or interactive group brand activations, our real-time render VR capabilities redefine what’s possible in virtual environments. The result? Unforgettable experiences that combine the power of cutting-edge technology with meaningful audience engagement on a group scale.
Interactive CGI: Where Creativity Meets Immersion
Groove Jones’ expertise in Interactive CGI combines cinematic artistry with real-time interactivity to create personalized and engaging storytelling tools. Unlike static animations or pre-rendered videos, our CGI experiences actively respond to user input, making each interaction feel unique. For brands and businesses, our Interactive CGI solutions provide unparalleled flexibility, enabling dynamic product customizations, interactive storytelling on a grand scale, and even real-time entertainment experiences. No matter the industry—be it gaming, corporate marketing, or experiential events—Groove Jones delivers highly compelling CGI that leaves a lasting impression.
“Feedback was phenomenal from both customers and employees. The VR platform added a new layer to our tradeshow presentation, improving lead generation by 50% over previous years.”
– David Federico, Senior Brand Manager
Rinnai America Corporation
Room-Scale VR: Unprecedented Levels of Movement and Engagement for Training and Entertainment
When it comes to creating truly room-scale VR experiences, Groove Jones transforms physical spaces into interactive canvases. Room-scale VR allows users the freedom to physically move throughout their designated virtual environment, providing unparalleled immersion. This capability is incredibly impactful in venues like experiential marketing events, company training sessions, and theme park installations. Using our extensive experience in spatial design and motion tracking, we map digital environments to physical locations, accommodating everything from large-scale activations designed for multiple simultaneous users to intimate single-user experiences. Whether it’s creating explorative museum exhibits or cutting-edge corporate training spaces, Groove Jones ensures that every step, touch, and interaction aligns seamlessly with the virtual world. Supported on devices like HTC Vive and Pico VR, these experiences deliver unforgettable brand moments.
Hollywood-Level VFX for Narratives That Inspire
Groove Jones brings the craftsmanship of Hollywood-level VFX into immersive experiences that rival blockbuster film productions. Our in-house VFX team specializes in blending photo-realistic imagery with fantastical worlds to tell emotionally resonant narratives. Combining virtual production tools with cinematic-grade quality allows us to craft truly engaging storytelling, whether we’re animating impossible landscapes or engineering action-packed sequences.
The key to this process is our mastery of volumetric 3D modeling, motion capture, and simulation physics, which ensures that a digital hurricane or fantastical character feels as goosebump-inducing as the big screen. By integrating these effects directly into virtual reality or immersive CGI productions, Groove Jones creates narratives that don’t just tell a story—they pull audiences into a world unlike any they’ve seen before.
“The NASCAR video quickly got 65,000 organic views, which continues to climb. Overall, the project received 12 million earned media impressions and got press coverage as well.”
– Sherri Davis, Director, Integrated Marketing
Comcast, NBC
Optimized for Every Major Headset
Our experience ranges across all major VR platforms, including Meta Quest, Apple Vision Pro, HTC Vive, and Pico headsets, making our solutions platform-agnostic. We tailor each project to the technical requirements and performance benchmarks of the chosen hardware, ensuring the end-user experience is optimized for seamless interaction, stunning visuals, and low-latency performance. This ensures maximum reach and versatility for branded projects.
We used CGI to create the award-winning NASCAR wreck for a production we created for Comcast. We also used CGI to tell the story of 5G for Intel or the Future of Mobility for Covestro. For Wet-N-Wild Cosmetics, we needed to recreate a fantastical underwater world for a group of mermaids and a merman to swim through. This involved shooting the talent on the green screen as they “swam” around each other so we could add tails to their bodies later.
Storytelling has changed in 360, and we are pioneering how we tell that story. But the rule of content is king and still stands. We want to take the viewer to a place and give them an experience they couldn’t have with traditional 2D media, which is often done using CGI and VFX.
This constant push for creative excellence from stitching, clean-up, composite, and color may make the process and production a little harder for us, but it’s worth it. The results are precise, and our existing clients agree.
Some of Our Client Work
Groove Jones stands as a leader in the realms of VR content creation, CGI, and VFX, transforming imaginative concepts into immersive experiences that captivate and inspire. Leveraging our extensive expertise, we deliver unparalleled creative and technical solutions that engage audiences and elevate brands. Here’s how our capabilities make us the partner of choice for world-class projects:
Why Partner with Us
Collaborating with Groove Jones means more than accessing superior technology—it means partnering with a team that’s passionate, experienced, and driven by innovation. We understand the nuances of each client’s vision and tailor our approach to ensure their message resonates powerfully. Ready to make your ideas come to life? Explore our portfolio and see how Groove Jones can elevate your next project. Contact Groove Jones today, and let’s craft an unforgettable engagement for your audience – https://www.groovejones.com/contact!
