Groove Jones
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VR Narrative Content Creation – CGI and VFX

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We are an award-winning 360º VR production company. With over 25 years of experience in feature films and commercial production, we use our visual effects and animation background to deliver the highest quality 360 experience. When we cannot capture a shot using traditional means, we often have to use Hollywood magic, CGI, and VFX to tell the story.

nascar vr

We used CGI to create the award-winning NASCAR wreck for a production we created for Comcast. We also used CGI to tell the story of 5G for Intel or the Future of Mobility for Covestro. For Wet-N-Wild Cosmetics, we needed to recreate a fantastical underwater world for a group of mermaids and a merman to swim through. This involved shooting the talent on the green screen as they “swam” around each other so we could add tails to their bodies later.

VFX is often used to add a genuine 3d effect or to enhance the production value of a 360 production.


The video quickly got 65,000 organic views and that number continues to climb. Overall, the project received 12 million earned media impressions and got press coverage as well.”

Sherri Davis
Director, Integrated Marketing
Comcast


Storytelling has changed in 360, and we are pioneering how we tell that story. But the rule of content is king and still stands. We want to take the viewer to a place and give them an experience they couldn’t have with traditional 2D media, which is often done using CGI and VFX.

green screen vr

This constant push for creative excellence from stitching, clean-up, composite, and color may make the process and production a little harder for us, but it’s worth it.  The results are precise, and our existing clients agree.

Some of Our Client Work

Client: FX Networks

FX

Client: Royal Caribbean Cruise Lines

Swashbuckler

Client: Ark Encounter

ARK ENCOUNTER VR

Client: Intel

Intel

Client: Comcast and NASCAR

Comcast

Client: Zimmer Biomet

Zimmer

Client: Wet N Wild Cosmetics

Wet n Wild

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