We are an award-winning 360º VR production company. With over 25 years of experience in feature films and commercial production, we use our visual effects and animation background to deliver the highest quality 360 experience. When we cannot capture a shot using traditional means, we often have to use Hollywood magic, CGI, and VFX to tell the story.
We used CGI to create the award-winning NASCAR wreck for a production we created for Comcast. We also used CGI to tell the story of 5G for Intel or the Future of Mobility for Covestro. For Wet-N-Wild Cosmetics, we needed to recreate a fantastical underwater world for a group of mermaids and a merman to swim through. This involved shooting the talent on the green screen as they “swam” around each other so we could add tails to their bodies later.
VFX is often used to add a genuine 3d effect or to enhance the production value of a 360 production.
The video quickly got 65,000 organic views and that number continues to climb. Overall, the project received 12 million earned media impressions and got press coverage as well.”
Sherri Davis
Director, Integrated Marketing
Comcast
Storytelling has changed in 360, and we are pioneering how we tell that story. But the rule of content is king and still stands. We want to take the viewer to a place and give them an experience they couldn’t have with traditional 2D media, which is often done using CGI and VFX.
This constant push for creative excellence from stitching, clean-up, composite, and color may make the process and production a little harder for us, but it’s worth it. The results are precise, and our existing clients agree.
Some of Our Client Work
Groove Jones stands as a leader in the realms of VR content creation, CGI, and VFX, transforming imaginative concepts into immersive experiences that captivate and inspire. Leveraging our extensive expertise, we deliver unparalleled creative and technical solutions that engage audiences and elevate brands. Here’s how our capabilities make us the partner of choice for world-class projects:
VR Content Creation
Our VR solutions combine cutting-edge technology with impactful storytelling to produce transformative experiences. Whether developing training simulations for industry leaders or crafting interactive exhibits for museums, we tailor each project to achieve maximum engagement and effectiveness. Our team’s proficiency in platforms like Unity and Unreal Engine allows us to push the boundaries of virtual reality, creating simulations and narratives that are not only visually stunning but also functional and user-centric.
Advanced CGI and VFX
When it comes to CGI and VFX, Groove Jones brings stories to life with striking realism and creativity. Our team has delivered dynamic visuals for major advertising campaigns, cinematic experiences, and branded content, ensuring seamless integration that amplifies your message. With a robust pipeline that incorporates 3D modeling, animation, motion capture, and post-production magic, we create content that looks and feels authentic, capturing the viewer’s attention and leaving a lasting impression.
Award-Winning Expertise
Our work has earned accolades across multiple industries, including recognition at the AWE Auggie Awards, Shorty Awards for Best VR, Clio Awards, Communicator Awards, and more. These accomplishments highlight our commitment to excellence and our capability to deliver high-quality, innovative solutions that stand out in today’s competitive landscape.
Why Partner with Us
Collaborating with Groove Jones means more than accessing superior technology—it means partnering with a team that’s passionate, experienced, and driven by innovation. We understand the nuances of each client’s vision and tailor our approach to ensure their message resonates powerfully. Ready to make your ideas come to life? Explore our portfolio and see how Groove Jones can elevate your next project. Contact us today to discuss how we can transform your vision into an unforgettable experience.
