We created a lot of excitement in the OOH space when we developed the largest AR Mural for the Dallas Mavericks. Now that we have started the craze, people want to turn any large (or small) 2D image into an exciting interactive digital experience. Groove Jones is considered the leader in the AR print-activated space, and our work speaks for that! The promise of using your mobile device and camera to unlock digital content is happening today. There are numerous ways to activate these murals and printed products without downloading an App.
We can do this by using major social platforms like TikTok or Snap, or we can create a WebAR experience and bring a mural, poster, or billboard to life with just your camera and a web browser. It is scalable and can be viewed anywhere in the world.
We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones, who helped us bring this experience to Dallas.”
Jerome Elenez
CMO
Dallas Mavericks
Bringing Printed Labels to Life
WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers scan the Victoria QR Code on the limited edition 12-pack, 6-pack, or individual bottle labels. Consumers can scan the QR code located on our limited-edition Victoria packaging or point-of-sale (POS) in stores nationwide. Once the camera detects the Victoria beer bottle, the unique Catrina design starts coming to life — animating with beautiful sounds, colors, and other authentic holiday elements. Each unique bottle design unlocks a different AR experience — three in total.
Bringing Murals to Life
WebAR allows us to bring large-scale printed designs to life regardless of scale or shape. Our work has been seen on buildings and in retail. It is perfect to add innovaiton to your OOH campaign.
Our Services – AR for Print – Murals, Posters, and Packaging
- Strategy Planning for an Integrated Campaign
- Concept and Creative
- User Experience – UI/UX
- AR Design
- Print Design
- CGI
- Animation
- Post-Production and VFX
- Interactive Development
- Publishing to the Mobile App Stores
- Integrating with an on-pack or in-store retail experience
- Combining with an on-site activation or experiential event
Some of Our Client Work
Client: Constellation Brands – Victoria
The experiences allow consumers to bring a series of three custom bottle labels to life to celebrate the annual Mexican holiday. Each bottle highlighted a unique label artwork and animation. Check out the case study here – https://www.groovejones.com/victorias-dia-de-los-muertos-web-ar-campaign/
Client: General Mills – Cheerios and Nature Valley
General Mills partnered with Groove Jones to create multiple AR experiences for two of their top-selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives. Check out the case study here – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: Volkswagen
Volkswagen of America has launched an exciting fan experience to showcase the new ID.4, along with their presenting partnership with U.S. Soccer this season. Fans can check out the ID.4 electric vehicle and engage with a new WebAR experience at U.S. Soccer events. Check out the case study here – https://www.groovejones.com/volkswagen-using-webar-experience-for-id-4-u-s-soccer-mobile-tour
Client: Dallas Mavericks
Groove Jones helped the Dallas Mavericks launch the largest AR installation ever, and fans got to experience it for the season opener. This spectacular wall AR experience can be found on the largest canvas available in the heart of downtown Dallas. The mural stretches across the YMCA building and measures 70′ x 200′, making it the largest Augmented Reality installation using the Spark AR Studio on Facebook. Check out the case study here – https://www.groovejones.com/dallas_mavericks_ar/
Client: Foxwoods Resort and Casino
Voted the best casino outside of Las Vegas, Foxwoods Resort Casino in Connecticut offers its guests an enthralling experience in its resort and seven casinos. Being one of the largest casinos in North America, they went big again by partnering with New England’s finest Red Sox world champion, David Ortiz. Fans can now engage in an AR scavenger hunt on the resort property. Check out the case study here – https://www.groovejones.com/david_ortiz_foxwoods_ar/
