We created a lot of excitement in the OOH space when we developed the largest AR Mural last year with the Dallas Mavericks. Now that we have started the craze, people want to turn any large (or small) 2D image into an exciting interactive digital experience. We are considered the leaders in the AR print-activated space, and our work speaks for that! The promise of using your mobile device and camera to unlock digital content is happening today. There are numerous ways to utilize computer or data visualization without downloading an App.
We can do this by using any social platform, Facebook, Instagram, TikTok, or Snap, or we can create a Web AR experience and bring a mural, poster, or billboard to life with just your camera and a web browser. It is scalable and can be viewed anywhere in the world.
We want our fans to be proud that we’re the first team to do something this big with augmented reality. We are grateful to Groove Jones, who helped us bring this experience to Dallas.”
Jerome Elenez
CMO
Dallas Mavericks
Bringing Labels to Life
WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers scan the Victoria QR Code on the limited edition 12-pack, 6-pack, or individual bottle labels.
Our Services – AR for Print – Murals, Posters, and Packaging
- Strategy Planning for an Integrated Campaign
- Concept and Creative
- User Experience – UI/UX
- AR Design
- Print Design
- CGI
- Animation
- Post-Production and VFX
- Interactive Development
- Publishing to the Mobile App Stores
- Integrating with an on-pack or in-store retail experience
- Combining with an on-site activation or experiential event
Some of Our Client Work
Client: General Mills – Cheerios and Nature Valley
General Mills partnered with Groove Jones to create multiple AR experiences for two of their top-selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives. Check out the case study here – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/
Client: Constellation Brands – Victoria
The experiences allow consumers to bring a series of three custom bottle labels to life in celebration of the annual Mexican holiday. Each bottle highlighted a unique label artwork and animation. Check out the case study here – https://www.groovejones.com/victorias-dia-de-los-muertos-web-ar-campaign/
Client: Dallas Mavericks
Groove Jones helped the Dallas Mavericks launch the largest AR installation ever, and fans got to experience it for the season opener. This spectacular wall AR experience can be found on the largest canvas available in the heart of downtown Dallas. The mural stretches across the YMCA building and measures 70′ x 200′, making it the largest Augmented Reality installation using the Spark AR Studio on Facebook. Check out the case study here – https://www.groovejones.com/dallas_mavericks_ar/
Client: Foxwoods Resort and Casino
Voted the best casino outside of Las Vegas, Foxwoods Resort Casino in Connecticut offers its guests an enthralling experience in its resort and seven casinos. Being one of the largest casinos in North America, they went big again by partnering with New England’s finest Red Sox world champion, David Ortiz. Fans can now engage in an AR scavenger hunt on the resort property. Check out the case study here – https://www.groovejones.com/david_ortiz_foxwoods_ar/
