Groove Jones is pushing the boundaries of what’s possible in virtual production and creative volumetric stages. By harnessing the power of high-resolution LED walls and cutting-edge 3D content, we create dynamic virtual environments that adjust in real time based on the viewer’s position or interaction. This revolutionary combination of technology and artistry allows brands, creators, and audiences to enter fully immersive worlds where storytelling takes center stage. Whether for live events, corporate innovation centers, or interactive brand activations, Groove Jones’ volumetric solutions open a portal to new possibilities, blending the physical space and digital content seamlessly.
Volumetric Stages – The Magic Behind High-Resolution LED Walls
Advanced high-resolution LED stages are at the core of Groove Jones’ virtual production capabilities. Unlike static green screens or projecting onto walls, these LED walls deliver dynamic, photo-realistic environments in real-time, transforming traditional production into a completely immersive experience.
These walls provide stunning visuals and evolve based on the viewer’s position, creating a true sense of depth and interaction within the space. This technology enables productions to transport viewers anywhere—from futuristic arenas to bustling kitchens to fantastical realms—without ever leaving the stage.
We can achieve unparalleled realism, lighting accuracy, and responsiveness by using volumetric imaging combined with a game engine like Unity or Unreal Engine-powered rendering. The result is more efficient workflows, reduced production times, and hyper-immersive content that resonates deeply with audiences.
Benefits for Brands for Customer or Fan Engagement
Creating a volumetric stage for a tradeshow or a fan event allows brands to transform their conventional footprint spaces into dynamic and immersive environments. Unlike static setups, these stages provide endless possibilities for customization, enabling brands to transport attendees to visually stunning worlds that reflect their message and values. Whether simulating lifelike scenarios, showcasing futuristic visuals, or providing interactive game-like experiences, volumetric stages offer an unforgettable way to engage and immerse audiences.
For brands, the value extends beyond the visual spectacle. Volumetric stages streamline production logistics by removing the need for extensive pre-built physical props or post-production adjustments, saving both time and budget. These real-time environments adapt dynamically to audience interactions, creating personalized or tailored brand experiences that resonate with every participant. The same stage can also shift between multiple themes or settings within seconds, offering incredible flexibility for multi-faceted events or dynamic presentations and position themselves as innovative leaders in their industry.
Dynamic Applications Across Projects
Groove Jones, renowned for its extensive expertise in volumetric stages and virtual production, has showcased its capabilities through a diverse range of projects, from immersive interactive gaming arenas to breathtaking activations for the most recognized brands in the world. Here are some of the highlights:
Case Study: Invesco QQQ – NYCW&FF Kitchen Multiplayer Game
For the NYC Wine & Food Festival, Groove Jones created an interactive volumetric experience that brought cooking to life. Starring celebrated chef Kwame Onwuachi, the high-tech “Recipe for Innovation Kitchen” used a dynamic stage to allow participants to engage in a multiplayer game inspired by the art of cooking. The LED stage served as the canvas, displaying vivid environments that complemented the gameplay and created an exciting, fully immersive food experience for attendees. Case Study – https://www.groovejones.com/invesco-qqq-recipe-for-innovation-game-nycwff
Case Study: Invesco QQQ – NCAA Final Four Fan Experience
At the NCAA Final Four Championship, Groove Jones built the Invesco QQQ Innovation Arena, a breathtaking blend of virtual and physical worlds. Using cutting-edge volumetric staging and AI-powered interactions, the arena featured dynamic digital environments that adapted in real-time to players’ movements and actions. Fans engaged in interactive games and challenges on a massive scale, creating a phygital (physical + digital) space designed to immerse audiences while reinforcing Invesco QQQ’s innovative branding. Case Study – hhttps://www.groovejones.com/invesco-qqq-ai-ncaa-final-four-experience
Case Study: University of Southern Florida – Immersive 3D Environments for USF Volumetric Stage Productions
Groove Jones partnered with the University of South Florida (USF) to develop custom volumetric stages for immersive educational and entertainment productions. Through the use of photorealistic 3D environments projected in real-time on LED walls, USF was able to simulate lifelike scenarios and training programs, pushing the boundaries of how VR-like experiences can intersect with physical production. This project is a testament to how volumetric staging can be tailored for education, corporate training, and beyond. Case Study – https://www.groovejones.com/3d-environments-volumetric-stage-productions
Case Study: Verizon and Riot Games – League of Legends 5G MEC Virtual Production
Groove Jones partnered with Verizon’s 5G team and Riot Games to revolutionize esports production with a mobile edge computing (MEC) virtual stage. This project incorporated dynamic LED walls to showcase real-time interactive backdrops for League of Legends, bringing tournament environments to life like never before. The innovative production demonstrated how volumetric stages can seamlessly blend brand activation, gameplay immersion, and next-gen wireless technology to deliver unforgettable esports experiences. Case Study – https://www.groovejones.com/verizon-5g-and-riot-game-league-of-legends-5g-mec-mobile-virtual-production
Case Study: Aurea Software – LED Holodeck and VR Experience for Mobile World Congres
For Aurea Software, Groove Jones built a stunning LED volumetric holodeck at the Mobile World Congress. This virtual stage transported participants into VR-like worlds displayed on high-resolution LED walls, complemented by 4D interactive elements. The activation highlighted Aurea Software’s cutting-edge technology, transforming the traditional event booth into an unforgettable digital experience that blended visual immersion with real-time interactivity. Case Study – https://www.groovejones.com/led-volumetric-holodeck-and-vr-experience-for-aurea-software-at-mobile-world-congress
Efficiency in Production with Virtual Stages
Virtual production not only creates visually captivating results but also transforms the way content is produced. Groove Jones’ volumetric capabilities streamline workflows by reducing the need for post-production while offering creative flexibility during shoots. Directors and clients can see exactly how the final product will look on set, eliminating many of the uncertainties of traditional green screen setups. This “fix-it-on-site” approach minimizes risks, reduces costs, and ensures the final output is as close to the creative vision as possible.
Moreover, our expertise in integrating real-time rendering tools like Unreal Engine enhances the efficiency of creating and managing volumetric environments. This allows productions to adapt quickly to creative changes, ensuring no time or budget is wasted.
A Decade of Leadership in 3D Innovation
Groove Jones’ success with volumetric stages is backed by over a decade of experience in 3D content creation and virtual production. Our proven track record in delivering high-impact projects across industries—from education and esports to entertainment and corporate activations—ensures that every project benefits from technical expertise and creative excellence.
Whether you’re looking to build an immersive brand activation, produce an unforgettable live event, or reimagine your training programs, Groove Jones’ volumetric stages and virtual production capabilities can make it happen. With stunning high-resolution LED walls, adaptive environments, and a mastery of 3D art, we’re ready to turn your vision into a breathtaking reality.
Contact Groove Jones today, and let’s craft an unforgettable engagement for your audience – https://www.groovejones.com/contact!
