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AI Recipe App and Touch Screen Interactions for Invesco QQQ at the NYCWFF Event

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AI Recipe App and Touch Screen Interactions for Invesco QQQ at the NYCWFF Event

NYCWFF

Groove Jones worked with TH Experiential and Episode Four to create multiple digital touchscreen experiences for Invesco QQQ at the 2024 NYC Wine & Food Festival, highlighting the “Recipe for Innovation” series. The “Recipe for Innovation” experience aimed to blend the artistry of food with Invesco’s commitment to forward-thinking ideas, celebrating the companies in the Invesco QQQ ETF through a unique, tech-driven culinary challenge.

NYCWFF

AI Recipe App: Bringing Culinary Creativity to Life

NYCWFF

The heart of the activation was the AI Recipe App, a custom-built, mobile-friendly app that invited guests to craft recipes through guided, AI-powered prompts. Festival-goers began by selecting a recipe type, choosing between an Entree, Snack, or Dessert, and then explored a selection of 50 innovative companies from the Invesco QQQ. 

NYCWFF

Each company offered two ingredients inspired by its brand, and guests could select up to five ingredients to include in their recipe.

NYCWFF

Once they confirmed their selections, the app generated a personalized recipe using AI, with a professional presentation that mirrored the style of Invesco’s Recipe for Innovation cookbook. 

NYCWFF

NYCWFF

To make the experience even more memorable, guests could register to have their recipes emailed as a PDF, extending brand engagement beyond the event.

NYCWFF

Recipe for Innovation Cookbook Viewer: An Immersive Visual Experience

NYCWFF

Alongside the AI Recipe App, Groove Jones developed an interactive Cookbook Viewer app that allowed guests to explore the Recipe for Innovation cookbook up close. The app featured stunning photography of dishes crafted by top chefs, which guests could zoom into, immersing themselves in the artistry of the recipes.

NYCWFF

NYCWFF

 A QR code provided easy access to a digital version of the cookbook, allowing attendees to take a piece of the experience with them.

NYCWFF

Expanding the Experience: Upstairs Innovation Gallery and Outdoor Lounge

NYCWFF

TH Experiential designed the upstairs gallery and the lounge area. The upstairs gallery displayed cooking utensils, branded gifts, and multiple touchscreens where guests could learn about the chefs and dishes featured in the Recipe for Innovation cookbook. 

NYCWFF

A video wall highlighted the chefs and demonstrations of the Recipes for Innovation series, adding a dynamic, interactive layer to the activation.

NYCWFF

In the outdoor lounge, the app was accessible throughout the cookout area, creating continuous engagement as festival-goers enjoyed the festivities from day to night. 

NYCWFF

Outcome and Brand Impact

The touchscreens delivered a memorable, multi-dimensional experience that resonated with guests, combining culinary creativity with innovative technology. By connecting Invesco QQQ’s brand with culinary discovery, Groove Jones crafted an experience that was engaging and deeply aligned with Invesco’s mission of supporting groundbreaking ideas. 



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