ExxonMobil Corporation (“ExxonMobil”) worked with Groove Jones to build an AR experience for the most recent World Petroleum Congress held in Houston, Texas. The AR experience was used with a printed wall mural that was part of their booth at the event.
The AR activation is an innovative and engaging experience showcasing ExxonMobil’s leadership and technology expertise in the global transition to a lower-carbon energy future.
The experience utilized both AR and WebGL to demonstrate the complex concept and importance of CCS (Carbon Capture Storage). Groove Jones worked with ExxonMobil’s agency partner, Group SJR, to tell the story using AR.
The experience can be launched by scanning a custom QRCode available on the wall mural graphic or by visiting https://ccs-ar.exxonmobil.com
Visualizing a Carbon Capture and Storage Site Story
When you visit the site, you begin the experience on a beautifully rendered WebGL landing page that walks you through five key elements of the Carbon Capture & Storage site story. Each element is displayed through compelling 3d visuals that highlight a CCS site. As the user taps on the icons, they are transported to that location at the site.
Key elements to the CCS story are Location, Integrity, Seal, Depth, and Carbon Storage over Time.
ExxonMobil’s is Carbon Capture Initiatives Around the World
By taping the world icon in the navigation bar, visitors are taken to a 3d view of the world, where they can tap and learn about current examples of how ExxonMobil is committed to advancing innovative solutions for a lower-carbon energy future. We highlight examples across over a dozen locations around the globe.
Integrity – A three-tier system of technologies will monitor site leaks at different levels: atmospheric, near-level, and sub-surface.
Visualizing What 100 Million Metric Tons of CO2
The experience includes an interactive component that helps the user understand what 100 million metric tons of CO2 is equal to through 3d visuals and AR.
100 Million Metric Tons of CO2 = 250 billion Miles
We visualized driving 250 billion miles or circling the earth 10 million times. Users can tap and zoom in to view the world as an animation of what driving around the world could look like.
100 Million Metric Tons of CO2 = 12 Million Homes
100 Million Metric Tons of CO2 could power 12 million homes. That’s more than all the homes in Australia. Tap the icon and the camera will take you to Australia and we animate a graphic of 12 million homes appearing over the continent.
100 Million Metric Tons of CO2 = 22 Million Vehicles
100 Million Metric Tons of CO2 could power 22 million passenger vehicles or all the cars in Texas. Tap the icon and the camera will take you to Texas and activate an animation graphic of those vehicles appearing over the state.
100 Million Metric Tons of CO2 = Sequestration
Using CSS is equal to a forest larger than California to remove 100 Million Metric Tons of CO2. Tap the icon and the camera will take you to California and activate an animation graphic of a forest appearing throughout the state. 
AR Visualization for Photo Opps and Dramatic Visualization
By activating the AR mode of the experience we utilized SLAM technologies to place large-scale AR objects with animation for some great photo opportunities and dramatic visual exploration.
HoloLens Version
The experience runs on a browser and works on desktop and mobile devices. We also created a HoloLens 2 version.
Carbon Capture and Storage Technology will be Vital for the Energy Transition.
With a long history of innovation, combined with scientific and operational expertise, ExxonMobil is technically ready to lead in carbon capture and storage (CCS) technologies. CCS is one of the few technologies that could enable some industry sectors to decarbonize while also creating economic opportunities. The company has more than 30 years of experience in CCS technology and is the first company to capture more than 120 million metric tons of CO2, which is equivalent to eliminating the emissions of more than 25 million cars for one year.
Carbon capture and storage can remove more than 90% of industrial CO2 emissions, and the technology capability is available today. It’s one of the critical technologies required to achieve societal net-zero emissions and the climate goals outlined in the Paris Agreement. ExxonMobil is advancing plans for multiple new carbon capture and storage opportunities around the world to enable large-scale emission reductions.
To learn more, visit https://corporate.exxonmobil.com/Climate-solutions/Advancing-climate-solutions#Advancingclimatesolutions
Exxon Mobil Corporation has numerous affiliates, many of whom have names that include ExxonMobil, Exxon, Mobil, Esso, and XTO. For convenience and simplicity, terms such as Corporation, company, our, we, and its are sometimes abbreviated references to specific affiliates or affiliate groups. Nothing contained herein is intended to override the corporate separateness of affiliated companies.
Award-Winning Production
Summit Creative Awards
GOLD
Category: Interactive Media
Horizon Interactive Awards
GOLD
Category: Experimental / New Technology – Websites
Communicator Awards
AWARD OF DISTINCTION
Category: Augmented Reality
Communicator Awards
AWARD OF DISTINCTION
Category: Environmental & Sustainability
Awwards Site of the Day
HONORS
Category: Site of the Day
Addy Awards – AAF Dallas
SILVER
Category: Digital Creative Technology – Augmented Reality
NYX Marcom Awards
GRAND
Category: Website – Green / Eco-Friendly
