Groove Jones Awarded Two Platinum Hermes Creative Awards

DALLAS, TX – Hermes Creative Awards today announced Constellation Brands and Groove Jones takes top honors as a double Platinum winner in the 2020 international awards competition for the Modelo Dias de los Muertos AR Mural.

The Hermes Awards recognize outstanding work among creative professionals involved in the conceptualization, writing, design, and production of emerging media.

The Hermes Creative Awards receive thousands of annual entries from throughout the world. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, and production companies. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

Constellation Brands and Groove Jones won two Platinum statues in the marketing category for the

• Print Media | Advertising | Outdoor Ad
• Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology AR (Augmented Reality).

Modelo Brings the Dia de Los Muertos (Day of the Dead) Celebration to Life with AR Campaign Generates 16.5% Increase in Sales in Markets

Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.

The AR experience depicts traditional Dia de Los Muertos imagery with marigolds, an offrenda, candles, and a beautiful Katrina holding an ice-cold Modelo Especial.

Full Case Study – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

About The Association of Marketing and Communication Professionals

The Association of Marketing and Communication Professionals (AMCP; www.amcpros.com) administer and judge the Hermes Awards. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

The judges sought to award companies and individuals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. 

You can find a full list of winners on the Hermes Awards website at www.hermesawards.com.