Groove Jones Places in Top International Award – 2020 Summit Creative Awards for Web AR
Out of more than 4,100 submissions from 27 countries, Groove Jones is named a Gold and Silver winner in the 2020 Summit Creative Award competition for its creative work for Constellation Brands’ Modelo Especial web AR production.
Constellation Brands and Groove Jones won two statues in the marketing category for the
- Gold – Outdoor – Single
- Silver – Consumer Interactive Media
Modelo Brings the Dia de Los Muertos (Day of the Dead) Celebration to Life with AR Campaign Generates 16.5% Increase in Sales in Markets
Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.
The AR experience depicts traditional Dia de Los Muertos imagery with marigolds, an offrenda, candles, and a beautiful Katrina holding an ice-cold Modelo Especial.
Full Case Study – https://www.groovejones.com/modelo_ar_dia_de_los_muertos/
About The Summit Creative Awards
The Summit Creative Award recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 26th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Canada, Germany, Iran, Italy, Kazakhstan, Sweden, Taiwan, United Kingdom, and the United States.
Entries in 13 major categories are judged against a stringent set of standards. During its blind judging, the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to, online advertising and social media.
“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”
This year’s creative competition included companies from the following 27 countries: Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, Germany, Greece, Hong Kong, India, Republic of Korea, Kuwait, Malta, Mexico, Netherlands, New Zealand, Nigeria, Poland, Singapore, South Africa, Spain, Sweden, Taiwan, United Arab Emirates, United Kingdom, and the United States.
The Summit Awards organization was founded in 1994. Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award, and the Summit Emerging Media Award. Additional information about the Summit International Awards organization, its competitions, and winning firms can be found on the SIA web site at www.summitawards.com.
