Intel Uses VR to Explain the Future of 5G Networks
To help explain how 5G networks will be a massive part of our lives, Intel is using VR to take you on a journey of the future. Groove Jones and Intel’s experiential team Infinity Marketing worked together to create this fantastic journey which debuted at the CeBIT Conference in Germany. CeBIT is the largest and most internationally represented computer expo in the world.
5G is a new network system with much higher speeds, capacity, and much lower latency than existing cellular systems. The technologies in 5G are still being defined, but Intel is helping drive that network.
The World of 5G
What does the world of 5G look like? The animation team had a fantastic time designing what was in store for us. This included creating environments of a smart city, networked cars, sports arenas, homes, and workplaces connected via 5G. The VR experience takes you on a ride with FAITH as she tells you what you can expect from this new connectivity.
Visual showing a smart city with connected cars and automated life.
FAITH then takes you into a sports arena and shows you how 5G will enhance the experience.
Of course, VR will be a big part of the 5G world. FAITH takes you through a connected home as your stream your favorite sports games to your untethered headsets.
How about the Workspace?
What will the workspace look like? FAITH takes you through a new 5G world.
The story stars FAITH – Flying Artificial Intelligence Test Helper, a personable robot that helps guide you through the experience. FAITH was designed from the ground up for this production. This included specific sound design and character voice casting.
Imagining what “The Cloud” looks like. Below are several concepts for the experience.
Direct Mail Communication
The experience was used for unique direct mail campaigns, which involved creating a version of the experience that could be mailed to VIPs and other important customers. The care package included a customized VR headset that was delivered in a custom-branded box along with supporting collateral.
Mobile World Congress
The Intel team used the experience at various trade shows and conferences. It launched at the Mobile World Congress event in Germany and was supported by Groove Jones for the launch.
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