We Create Custom AR Filters and Lenses for All of the Social Platforms

Groove Jones is an approved developer for Facebook, Instagram, Snapchat, and TikTok. We publish AR camera effects, lenses, and filters for our clients who want to engage on these social platforms.  Augmented Reality Lenses and Filters are very similar. They both superimpose a computer-generated image or animation onto a user’s camera view.  AR experiences come in various formats, including face filters and AR objects. Users engage with these AR experiences by using their mobile phone’s cameras and recording what they are seeing.

Since they are already integrated into a social platform, they are highly sharable. These experiences work on both Apple and Android devices. Look at some case studies of the AR experiences we have created for our clients. If they include a QR code or Snapcode, you can scan them and launch the AR experience on your mobile device.

AR Murals, Wall Art, and Billboards

You may have found us through www.armurals.com or the many articles and press we have received for our AR mural work. Turn your wall space into an interactive experience without downloading a new App. We are developing some buzzworthy experiences that can be activated through any social platform. The mural is static and immutable to the naked eye, but with AR, the image is placed within a dynamic scene. We are creating exciting OOH (Out of Home) experiences for brands like the Dallas Mavericks, Denver Nuggets, and Western Union. AR will help static art billboards and murals better connect with onlookers because it makes the image and message more evocative.

Below is a video of an AR Mural activated through Spark AR (Facebook and Instagram) – https://www.groovejones.com/dallas_mavericks_luka_ar/

Some of Our Social AR Client Work

Client: Verizon

For the holiday shopping season, Groove Jones and the Facebook Creative Studio worked with Verizon to create an AR face game that drove traffic to Verizon’s shopping promotions. The campaign leveraged the fun and sharable aspects of a camera-enabled AR experience on the social platform with a unique game twist to stand out and generate excitement. The game aims to create a fun experience that transforms the user into a fun reindeer character while showcasing Verizon as an excellent destination for the holiday shopping season. Case study – https://www.groovejones.com/holiday-reindeer-dash-ar-facebook-ad-campaign-for-verizon/

Client: Conagra Foods – Slim Jim

The legend of the Randy “Macho Man” Savage continues. Mattel, WWE, and Conagra are celebrating Savage’s time as a spokesperson for the Slim Jim brand and their memorable television commercials with a new action figure released at Comic-con San Diego. Groove Jones was brought on board by the agency B.I.O.S. to help them launch this momentous, retro nostalgia event by creating a digital camera experience that turns fans into Randy “Macho Man” Savage!  Check out the case study here – https://www.groovejones.com/slim_jim_macho_man_ar/

Client: General Mills: Cheerios and Nature Valley Brands

General Mills partnered with Groove Jones to create multiple AR experiences for two of their top-selling brands – Cheerios and Nature Valley Granola Bars. The AR experiences launched the “Help Us Support the Bees and Trees” campaign for Earth Month. This program supports Cheerios and Nature Valley’s sustainability initiatives. Check out the case study here – https://www.groovejones.com/general_mills_cheerios_nature_valley_ar/ 

Client: DJ Marshmello

Groove Jones was brought on board to create an AR experience for EDM artist Marshmello and his 28 million followers on Instagram. The “face game” uses your face’s gestures and movements to control the gameplay. This is one of the first interactive games to debut on the Instagram platform. Needless to say, it was a huge hit. Over 3.2 million people engaged with it or viewed videos of the game in the first 48 hours after it launched. Within 2 weeks, it had reached over 10,000,000 impressions! Case study – https://www.groovejones.com/marshmello_instagram/

Client: Warner Records

To celebrate Hobo Johnson and the LoveMakers’ upcoming September album release, Warner Records asked Groove Jones to create Augmented Reality (AR) face filters based on the album cover’s artwork and feature the new song ‘Typical Story.’ The experience was selected as Filter of the Day on Snapchat. Check out the case study here – https://www.groovejones.com/hobo_johnson/

Snapchat – Lens Studio

We can create a Snapchat AR Lens for Snapchat. An AR Lens is a computer-generated object that can be placed in a user’s environment with the camera to create a short video or photo. An AR Lens is free to publish distribute, and share on the platform. The AR Objects can be animated, interactive, and have some intelligence. Groove Jones will design and develop a custom AR Lens for you to share on the platform. The final deliverable will be a compiled Project Package (AR Lens) containing all the necessary animation, Optimized 3D CGI assets, textures, and data to run within the Snapchat App.

We Can Publish to These Platforms for Free

As an approved publisher, there is no charge to upload your Lens or Filter on the platforms.