State Farm’s Final Four Promotion – Cole’s Connection Challenge Web Game and Sweepstakes

The Marketing Arm hired Groove Jones to create an HTML 5 game for their client State Farm as part of State Farm’s promotional campaign with the NBA. The game allowed basketball fans to play the web browser-based free-throw game on either their mobile device or their laptop/computer.

HTML 5 Game

The game was two-player, where the fan competed against an AI (artificial intelligence) player. The gameplay consisted of throwing the ball into one of the seven basketball hoops to make a connecting straight, horizontal, or diagonal line of 5. Players could attempt to block plays by making a shot before the other could complete their throw.

The game featured State Farm Agent “Cole Perez” played by Oscar Martinez from the Office fame. Every player also had the chance to enter the sweepstakes to win a trip to the NBA Finals.

Players could use Agent Cole’s special power-up by tapping the Agent Assist button. If pressed, the player would get in the zone and slow down their opponent for some time, giving them an advantage.

The game also included a social share component, allowing players to share the game with their friends on both Facebook and Twitter.

Video of Gameplay

Below is an overview of the gameplay on both PC and mobile device web browsers.