When our friends at George P. Johnson shared their interactive exhibit concept designed to immerse auto show guests in the new Toyota TRD Pro series trucks, we knew an MR (Mixed Reality) experience would be the perfect way to do just that.
Mixed Reality allows us to leverage the physical vehicles on site and overlay a digital and interactive layer to an activation. This would keep customers engaged at the nationwide auto show circuit. Our development team created an App that uses the latest iOS ARKit platform to track the Toyota TRD Pro trucks, allowing for an exclusion-based AR experience. People who attend the auto shows can approach these freestanding viewers outfitted with iPad Pros positioned around the various vehicles to learn more about their unique features.
The App utilizes the iPad Pro camera and tracks the physical vehicle, allowing us to place a series of hotspots on the vehicle when displayed on the screen. The touchscreen enables the users to tap on each hot spot to activate specially created animations to showcase the technologies that help make the Toyota TRD Pro series some of the best off-road vehicles in the world.
Animated Features and See-Through Vision
Each vehicle’s features are highlighted with animated AR vignettes, showcasing everything from how the shocks look as the truck rolls over a rocky surface to how the snorkel air intake works as it enters a cloud of dust.
Our team animated different environments to view the Tacoma in action.
The iPad Pro’s 12.9-inch screen is large enough for multiple users to view the display simultaneously.
Users can change the vehicle’s paint color, dynamically strap camping gear to the roof rack, or fill the truck bed with various outdoor gear, including an ATV or Kayak!
Forge A Virtual Path Social Share
The “Forge A Virtual Path” AR Mode allows car enthusiasts to explore various environments while the vehicle is parked. The shot below shows the 2019 4Runner TRD Pro with the Roof Rack loaded in a computer-generated AR wooded setting.
Below is an image of the 4Runner TRD Pro on display at the Miami International Auto Show, with the AR camping scene dynamically displayed on the screen.
Another “Forge A Virtual Path” VR Mode displays the 4Runner TRD Pro in a winter snow setting.
Forge A Virtual Path – 4Runner TRD Pr
Shots of the TRD Roof Rack and TRD Front Springs.
Forge A Virtual Path – Tacoma TRD Pro
Shots of the grille and headlights were activated on the Tacoma TRD Pro.
Forge A Virtual Path – Tundra TRD Pro
Shots of the Tundra TRD Pro in the Voodoo Blue Color and Skid Plate.
Social Share tools allow customers to take photos and post them on social channels.
Custom-Made Tower Viewer Stands
The custom-made stands are 60” tall and allow the user to move the viewer in any direction. Thus, the user can experience all that the Toyota TRD Pro display has to offer, both digitally and physically!
This unique, never-before-done experience is being rolled out, starting at the Miami International Auto Show. Orange County International Auto Show and LA Auto Show.
