Western Union is Using Social AR Snapchat Filters at Pop-Up Events Throughout Denver

September 28, 2018

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In 2018, Western Union will move to a new corporate headquarters in downtown Denver. To celebrate the company’s relocation, they are holding a series of “Yellow Door” pop-up events in and around the city to showcase their involvement with the community. As part of this campaign, Tigris Marketing brought on Groove Jones to create multiple social AR filters for event use.

Snapchat Facebook AR Social Filters Lenses

The filters were created to highlight various Denver lifestyles and the sports sponsorships that Western Union has with the NBA Denver Nuggets and MLS Colorado Rockies teams.

Snapchat AR Social Lenses

Groove Jones created 8 unique filter and lens effects for Facebook and Snapchat, giving Western Union multiple opportunities to engage with its audience.

Snapchat Facebook AR Social Filters Lenses Marketing

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The AR filters are available by launching your Snapchat App and scanning the Snapcode or by simply using your camera and scanning the QR Code to activate the Facebook Filter.