The article originally appeared on XR Today on April 1, 2024 – https://www.xrtoday.com/mixed-reality/the-top-immersive-advertising-companies-for-2024/

Immersive advertising companies are paving the way to a new revolution in how companies engage, delight, and convert their audiences. These innovators offer access to software and solutions that empower users to experiment with products and shop for items in the metaverse.

With immersive advertising companies, businesses can transform the buyer journey, delivering unique experiences that elevate brand awareness and customer loyalty. These vendors can even empower businesses to build unique marketing and sales applications.

We’ve examined the extended reality landscape to bring you this map of the top vendors offering immersive advertising experiences.

The article provides a snapshot of the vendors featured in our Immersive Advertising Marketplace.

• GrooveJones
• Meta
• Unity
• Apple
• Varjo
• VIVE
• Microsoft

Groove Jones

Specializing in bespoke immersive advertising experiences, GrooveJones works with companies on the development of augmented, virtual, and mixed-reality software. The company works with companies from all industries to create unique promotional and sales experiences for consumers in the metaverse and even offers assistance with building branded apps and events.

The company uses a combination of award-winning technology provided by leading XR market vendors and marketing expertise to produce unique interactions for brands. Companies can even work with GrooveJones to build sandbox experiences for metaverse environments. The company’s services cover everything from mobile AR app development to VR content creation.

Meta

Known for its innovations in the metaverse environment, Meta produces software and hardware for extended reality experiences tuned to various use cases. The company offers brands access to various advertising services and solutions that extend across multiple social media channels. With Meta’s Ads Manager ecosystem, companies can build rich multi-sensory promotional experiences.

The company supports the development of augmented reality filters and effects for popular platforms like Instagram. Additionally, companies can create and share 360-degree videos across numerous Meta channels. Meta even has its own partner network, where organizations can search for developers to help them produce XR experiences.

Unity

Unity is a leading software company that produces platforms and engines that companies can use to build marketing campaigns, immersive advertising experiences, and applications. Within the Unity ecosystem, organizations can experiment with various tools for RT3D design, XR development, and immersive metaverse creation and implementation.

The Unity Ads platform is a specially-created solution built for the advertising industry.  With this technology, advertising teams can create XR-enhanced applications and tools for customers to access in both the desktop and mobile landscapes. Companies can also take advantage of real-time and historical analytics from their campaigns.

Apple

Currently expanding its footprint in the extended reality landscape with the development of the Apple Vision Pro, Apple offers a range of tools to companies investing in immersive advertising experiences. Apple has its ARKit solution for smartphones, including a Reality Composer where teams can work together to create augmented and immersive experiences.

Developers can also use VisionOS development tools to help them build promotional experiences, applications, and games for the Vision Pro headset. Apple’s technologies also include the RealityKit, which gives companies comprehensive control over their AR assets, with APIs for custom rendering, post-processing, and more.

Producing both hardware and software for augmented, virtual, and mixed reality experiences, Varjo creates tools that empower teams to connect with a range of audiences. The company’s headsets support immersive advertising and sales experiences. Plus, Varjo is responsible for the Varjo Reality Cloud, which allows companies to take advantage of low-latency content streaming solutions.

Companies can build Unreal and Unity applications that help to showcase their products in various dimensions. The Reality Cloud ecosystem supports fully immersive extended reality experiences, while prioritizing simple user experience, and reducing computing demands for business leaders. There’s also support for cross-team collaboration in the cloud.

VIVE

Best-known for its premium-grade extended reality headsets, VIVE produces numerous tools for sales, marketing, and customer experience in the metaverse. The VIVE Business portfolio includes tools for creating and managing immersive applications, designing digital twins, and even delivering comprehensive user onboarding to consumers.

Companies can use VIVE to create 360-degree videos that help consumers decide which products to purchase. Plus, VIVE allows companies to expand their revenue growth strategy by selling digital assets online. VIVE has worked with numerous companies on the development of immersive advertising and sales experiences.

Microsoft

Microsoft is a leader in the XR market, offering numerous hardware and software solutions for metaverse development and the creation of extended reality experiences. For companies searching for powerful promotional tools, Microsoft’s Advertising toolkit allows for creating and publishing ads for the Bing search engine, as well as various other digital resources.

With the Microsoft Mesh environment, companies interested in leveraging the metaverse and mixed reality for promotional experiences can produce their own immersive virtual assets. Microsoft even offers the Mixed Reality Capture Studios team to assist organizations in developing holographic visuals, performances, and campaigns, suitable to access via the Microsoft HoloLens headset.