CTRL Golf – Practice Your Perfect Live-Action Commercial Production

3Headed Monster selected Groove Jones as their partner to shoot and produce a series of live-action commercials for their client CTRL Golf. This video campaign promotes the CTRL Golf Sleeve, a bio-kinetic sleeve (developed by CTRL) that allows golfers to understand the dynamics of their swing. It provides real-time feedback after every swing through the Mobile App. The product is designed to help analyze, correct, or coach each user through wearing the comfortable sleeve and then learn through the feedback it provides through the easy to understand Mobile App.

The campaign focused on highlighting how everyone’s golf swing is unique to them. Your swing is like your fingerprint, uniquely yours. Through a series of 3D CGI and visual effects, the visual metaphor was brought to life!

Because Every Swing Is Unique :15 second spot

Because Only You Swing The Way You Do :15 second spot

It’s Time For A Trainer As Unique As Your Swing :15 Spot

CTRL – Practice Your Perfect 2:00 Spot

Shooting a Live-Action Production During Covid-19

The production took part during Covid-19. Fortunately, the Dallas production community was open for business and we were able to move forward with shooting the live-action commercial with safety protocols in place.

We chose a large enough sound stage location that could adequately house the production team including the crew, agency, and client while maintaining CDC recommended appropriate social distancing. We also limited the number of people in the sound stage to no more than 10 people at one time.

The agency and client were in a large enough video village conference room – large enough to seat and maintain social distancing. Upon arrival/call time, every person entering the facility had their temperature taken by a non-invasive thermometer.  Their temperature was recorded onto a waiver/questionnaire. Masks were provided if somebody did not have one upon arrival. Hand sanitizer abounded!

The shoot took place over a day and everyone was thrilled with the experience.

As part of the post-production, Groove Jones needed to create 3d infographics and animations of the product sleeve and sensors. Our team provided the editorial and graphic treatments in the spots.

Dale Carman served as Director for the shoot.

3Headed Monster has selected Groove Jones as their production partner before. Case Study of the work we did with their client Wing Stop – https://www.groovejones.com/wingstop_vidbomb/