Invesco QQQ worked with Groove Jones to create a standout activation for their upcoming financial conference events. The challenge: craft an interactive experience that is as innovative as the Invesco QQQ ETF fund itself and educates attendees about the product’s benefits.
The solution: the Race for Innovation game is a dynamic multiplayer racing experience inspired by the highs and lows of financial performance.
Transforming Performance Data Into a Game Experience
Invesco QQQ Race for Innovation puts players in the driver’s seat of a fund-inspired racetrack. As players navigated the course, they encountered boosts representing Invesco QQQ product benefits like diversification, tax efficiency, and long-term performance. This feature kept gameplay exciting while seamlessly integrating their key brand messages.
Players also competed for the ultimate bragging rights to see who scored highest on the leaderboard.
Tracks reflected Invesco QQQ’s historical performance over three-year, five-year, and ten-year periods, with increasing difficulty tied to the length of the timeframe. At the end of the game, the player sees the track they were racing on, which was the Invesco QQQ performance chart based on the 3, 5, and 10-year selection.
Engaging Gameplay and Design while Delivering a Business Message
After scanning a QR code to register to play, players select from three unique vehicles, each representing a sector with underlying holdings in the Invesco QQQ ETF.
Consumer Discretionary Sector – The pulse of global spending, this sector is home to consumer powerhouses like Amazon, Tesla, and Home Depot.
Health Care Sector – The heartbeat of life-saving tech and pharmaceutical breakthroughs, this sector drives medical advancements with companies like Intuitive Surgical Inc., Amgen, and Vertex Pharmaceuticals.
The Technology Sector – From cutting-edge software to groundbreaking AI, this sector features top companies like NVIDIA, Apple, and Microsoft.
After picking your vehicle, players head to the start line, where they wait for the countdown to begin the race.
Players raced along a track with dramatic drops and exciting climbs along a futuristic city in the clouds. An exciting music track kept the energy going.
Along the way, players can pick up power-ups that give them a speed boost and invincibility, allowing them to avoid traps and obstacles.
A real-time leaderboard showcased top scores, sparking friendly competition and drawing crowds to watch and cheer. The sleek, innovative visuals and intuitive gameplay ensured the activation was a focal point of every event.
Built for Longevity and Adaptability
To maximize value, the game was designed to be updated and rebranded for future events. Tracks will be refreshed with the latest Invesco QQQ performance data, event-specific banners, and graphics along the city racetrack, allowing customization for individual activations.
This modular design made the Race for Innovation game a versatile tool for Invesco QQQ, ensuring it remained relevant across multiple appearances throughout the year.
Phygital Experience with Haptic Sound and Feedback
Groove Jones worked with 3D Exhibits (A Sparks/Freeman Company) to fabricate and build the podiums, including a physical steering system with haptic feedback so the player felt the impact along the walls or obstacles. We also included a sub-bass transducer so the player could feel the roar of the vehicle’s engine. The LED lighting was integrated into the podiums and back booth wall, tying in the electrifying look and feel of the game and physical elements.
Results That Delivered
Invesco QQQ Race for Innovation drew high participation and positive feedback from attendees. It successfully combined entertainment with education, showcasing Invesco QQQ’s brand and value proposition in an innovative and memorable way. Groove Jones’ ability to transform historical fund performance into an engaging, interactive experience highlights our expertise in creating activations that resonate with audiences and deliver measurable impact.
