AT&T College Football Playoff (CFP) Touchdown Dash Game
Groove Jones worked with Wasserman and their client AT&T to create an interactive experience for fans at Playoff Fan Central, a three-day event celebrating the College Football Playoff National Championship. AT&T’s Fan Bowl activation space spanned 4,000 square feet and featured exclusive athlete meet-and-greets, autograph sessions, and the AT&T Scene Machine—a standout attraction utilizing our volumetric scanning technology.
At the heart of the footprint was the AT&T Scene Machine, our 360-degree body scanner that captured each fan’s likeness, creating life-like avatars to participate in a custom-built video game called The Touchdown Dash.
Fans lined up to step into the virtual field, where their avatars raced down the field, dodging practice pylons, hopping over ladders, and running through floating footballs for boosts—all while being timed. Fans could race against the clock or challenge a friend in a head-to-head competition. At the end of the game, participants received a replay of their entire experience to relive the excitement.
Touchdown Dash Mobile Game
Imagine starring in your very own personalized video game. Fans at the College Football Playoff National Championship had the chance to do just that. After being scanned, a digital double of themselves appears in the Touchdown Dash game, where they work their skills in a “Football Combine Style” video game.
After crossing into the end zone, the game generates a sizzle video of your moves on the field that players can download and share on their favorite social media.
For those unable to attend in person, a mobile version of the experience was available at ATT.com/touchdowndash, allowing fans nationwide to play.
Touchdown Dash Arcade Game Area
We created large-screen arcade stations that allowed fans to step up and play on big screens. This includes the ability to play multiplayer versions of the game so you can challenge your friends and play together in a competitive head-to-head version of the game.
Everyone enjoyed seeing themselves on the big screen.
Check out the Exciting Technology Driven Activation Footprint
AT&T Fan Bowl at Playoff Fan Central with our volumetric scanner was a prime example of how immersive technology can elevate fan engagement, giving football enthusiasts a chance to be part of the action in a new way.
Learn More About Our XR Avatar Scanner™ Technology and How to License it for Your Next Event
Our XR Avatar Scanner™ is the next generation of audience engagement for events. Our proprietary volumetric camera system creates animated digital doubles of your guests. Then, it integrates them into a personalized video, AR avatar, or customized interactive game where they are the star. It’s unlike anything else you will find at an event or conference. Learn more about the platform here – https://www.groovejones.com/scanme
