Event Marketer – FANS SPREAD JOY—AND DROPLETS—IN ‘THE GERM ZONE’

November 1, 2024

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Event Marketer – FANS SPREAD JOY—AND DROPLETS—IN ‘THE GERM ZONE’

lysol germ zone

If your post-pandemic brain has already forgotten key stats around how disease spreads—like the fact that shouting can produce up to 100,000 droplets in one minute—you’re not alone. So to remind sports fans that attending live experiences can put them at risk for catching and spreading illnesses, Lysol activated The Germ Zone at the University of Alabama football game over the weekend.

On Oct. 26, the Reckitt-owned brand set up shop in Champions Lane, the school’s pre-game fan fest area, and invited Crimson Tide fans into the booth for a karaoke session that had them belting out their team’s fight song. While participants sang, VR technology portrayed the virus and bacteria droplets being emitted around them. Then as the chants ended, Lysol Air Sanitizer digitally, and physically, killed 99.9 percent of the airborne virus droplets that were exhaled, while simultaneously eliminating odors in the air.

The brand also enlisted actor, producer and author Taye Diggs, who joined consumers at The Germ Zone to educate them on how the Air Sanitizer product is essential for both live football games and watch parties alike. The actor even curated a Germ Zone Essentials Pack, available online, featuring Lysol and other essentials for “hosting gameday without worry.” Buffalo wings not included.